CKGSB-SMU DBA alumni, Sun Xiushun. Together with his thesis Chair, Associate Professor Tan Hwee Hoon, the research will be presented at the 40th EGOS Colloquium 2024, hosted by the University of Milan-Bicocca, Italy.
📚 Thesis Title: "Trust building across and within cultures: A study of Guinea, West Africa and China" 🔍 Sub-theme: Trust and Crises in a New Era of Turbulence
This research delves into the intricate dynamics of trust within and across cultures, focusing on the juxtaposition of Chinese values of long-term relationships with Guinea employees’ trust perceptions. The study promises to unravel insights, sparking discussions on the cultural nuances of trust and its connection to crisis, turbulence, and disruption – a critical theme addressed by many papers in the sub-theme.
🤝 Engage with us in Milan: We are eagerly anticipating the discussions that will unfold at the EGOS Colloquium in Milan. Congratulations to Professor Tan Hwee Hoon and Xiushun on this remarkable accomplishment! We look forward to representing CKGSB-SMU and contributing to the global dialogue on trust and cultural dynamics in Milan.
