The article noted a growing group of younger homeowners in Singapore who are buying most of their furniture from online platforms for their lower prices, greater convenience and wider selection. For homegrown brands, this signifies a challenge along with high rental costs, which could put immense pressure on Singapore companies. SMU Associate Professor of Marketing (Education) Seshan Ramaswami said retailers need to be "extremely service-oriented" and offer customers a one-stop solution for all their furnishing needs.
