A research co-authored by SMU Assistant Professor of Marketing Linyi Li and MIT Sloan School of Management Professor Catherine Tucker found that generative artificial intelligence (GenAI) can be an effective tool for addressing obesity, without the need for medication and resultant side effects, reducing related healthcare costs and health inequities. They added that by providing real-time, personalised, and actionable feedback, GenAI helped bridge knowledge gaps, making weight loss education more accessible.
