Commenting on the impact of the Johor Bahru-Singapore Rapid Transit System (RTS) Link on Singapore businesses, SMU Assistant Professor of Strategy & Entrepreneurship (Education) Terence Fan pointed out that to leverage quality, stores cannot just focus on their service standards. He noted how similar goods – even of the same brand – sold in different markets may be manufactured by different factories and may have slightly different ingredient formulations. “Businesses here should be cognisant of such differences and highlight them to their consumers to further set themselves apart from competitors in Johor Bahru," he said. On the Singapore Business Federation (SBF)-commissioned report, which forecasted that people in Johor Bahru will spend more often in Singapore, he said that the report specifically surveyed residents in Singapore and Johor Bahru, but it did not take into account the Electric Train Service (ETS) to Kuala Lumpur that opened at the end of 2025.
