The Makeover 2024 bringing together over 20 leading experts from 10 countries will be held in Ho Chi Minh City from 15 to 16 Oct. The conference themed "Foster Green Dynamics", will seek to identify the true role of artificial intelligence (AI) in green transformation strategies, address the paradox of rapid development in green strategy, and provide comprehensive growth strategies for businesses through practical lessons, alongside growth-centric rewards strategy for enterprises. SMU Professor of Organisational Behaviour & Human Resources and Associate Dean of Post-Experience Postgraduate Programmes Roy Chua will give a presentation on “Unlocking Asian Creativity in the 21st Century”.