SMU Assistant Professor of Finance (Education) Aurobindo Ghosh warned about the risks of investing in meme stocks like GoPro and Krispy Kreme, nothing that these stocks are popular on social media and attract mainly retail investors. He compared this trend to risky behaviour seen with cryptocurrencies and suggested that purchases are sometimes driven by boredom or fear during uncertain times, such as the COVID-19 pandemic. Assistant Prof Ghosh emphasised sticking to fundamentals when investing, as ultimately, only fundamentally strong stocks will retain value.
