The 2025 National Corporate Purpose and Impact Study by the National Volunteer and Philanthropy Centre (NVPC) found that senior leaders must lead and support positive social impact initiatives within their companies, making these part of long-term business practices. Commenting on the impact of leadership on a company’s positive social impact, SMU Associate Professor of Strategy and Entrepreneurship David Gomulya, an advisor to the study, said companies often blame financial constraints, but the real issue is whether leaders believe social impact is important. Assoc Prof Gomulya added that senior management support is the biggest factor separating those involved in impactful initiatives from those who are not.
