Commenting on authenticity in food, SMU Associate Professor of Marketing (Education) Seshan Ramaswami said that to understand its enduring appeal, one needs to look at food as a cultural product. Assoc Prof Ramaswami added that in partaking of that food, the consumer is experiencing a slice of history, which is always valuable for cultural products such as clothes, food, and the arts. He noted that claims of authenticity will always be resonant in this category, not just as a temporary fad.
