Commenting on the reinvention of Orchard Road, SMU Associate Professor of Marketing (Education) Seshan Ramaswami said Orchard Road shopping used to be a “must do” for tourists from China, Indonesia and India, but they now have access to a much better shopping assortment at home, with better prices and service. Assoc Prof Ramaswami added that when tourists visit Singapore, it is to enjoy the attractions and to eat a variety of cuisines at every price level, underscoring the point that shopping is no longer the main draw.
