Commenting on the phenomenon, often termed as “eco-gentrification”, SMU Assistant Professor of Finance (Education) Aurobindo Ghosh said that while sustainability has long been embedded in everyday lives and livelihoods, both in India and globally, the modern idea of sustainable living is increasingly a privilege rather than a right. He said that with the rising cost of living, ordinary households are often forced to choose between meeting daily necessities and caring for the planet’s long-term health. Asst Prof Ghosh added that in most cases, survival takes precedence.
