The World Federation of Advertisers (WFA) has signed strategic partnership agreements with two leading educational establishments - Singapore Management University and Nanyang Technological University (NTU) to promote marketing to the new generation in the region.
The collaboration will give students an insight into the real-world complexity of managing a marketing organisation and how global brands operate across markets. Students will also gain better understanding of how leading marketers are navigating the transition to AI and the need for critical thinking to ensure it is adopted in the right areas.
Reflecting on the WFA Executive in Residence programme, our Deputy Dean (Education) Shantanu Bhattacharya shared, "This collaboration reflects a shared belief in practice-oriented education, where theory is continually tested against real-world complexity. What makes it particularly meaningful is the two-way exchange it enables: industry leaders share how they are navigating shifts such as AI, while also gaining insight into how the next generation of marketers is thinking."
