Commenting on snail mail popularity, SMU Assistant Professor of Strategy & Entrepreneurship Niloofar Abolfathi said the rise in popularity of snail mail fits a familiar pattern: the reemergence of products once thought obsolete, like film photography. Some artists around the world have figured out a way to guarantee a stable monthly paycheck: subscription-based snail-mail clubs. She said that creative work often comes with highly variable income, making monthly subscriptions more reliable. She noted that subscription models are attractive because they shift the business from a one-off transaction to an ongoing relationship with fans. They also help give customers a "taster," which might convert them into higher spenders. She added that the trend will stay with analogue-loving Gen Zers, rather than move to a wider market.
