Commenting on how artificial intelligence (AI) reshapes businesses, SMU Professor of Communication Management (Practice) Mark Chong said that the rise of generative AI (GenAI) in handling routine tasks will change the nature of entry-level roles. Prof Chong added that employers may increasingly prioritise critical thinking, imagination, as well as the ability to prompt AI and interpret its responses in these positions. He said that some universities are already preparing students for this shift. He mentioned that at SMU, every student is taught foundational digital and AI literacy, regardless of their major.
