Commenting on Tiger Beer preparing to cease its brewing operations in Singapore by the end of 2027, SMU Assistant Professor of Organisational Behaviour & Human Resources Nina Sirola noted that for many employees, Tiger Beer is intertwined with the story of a home-grown brand that became internationally famous, and they may see themselves as “custodians of a Singaporean institution”. As a result, those affected may feel three losses at once: a job, a close-knit workplace community and connection to a brand woven into the Singapore story. Asst Prof Sirola added that good culture sometimes deepens the grief because there is more to miss. But it can reduce bitterness, preserve dignity and help people leave with a more coherent and positive account of their years there.
