Commenting on some members of generation Z preferring TikTok over Google, SMU Senior Lecturer of Communication Management Tracy Loh said TikTok is the app of choice for Gen Zs. All their friends are there and TikTok is almost synonymous with the word social media, said Dr Loh, adding that it is natural for youths to use its search function. She also noted that the visual nature of TikTok makes content “very easily consumable and digestible”. Dr Loh pointed out that TikTok is a good place for brief explanations of a subject as opposed to a source for comprehensive answers but warned users to verify the credentials of a source on TikTok when making serious decisions, especially those related to health or finance.
