In a commentary, SMU Professor of Marketing (Practice) Sabine Benoit examined society’s fascination with celebrity engagement rings, noting that oversized diamonds serve as symbols of love, status, and branding, but risk distorting expectations by equating “big love” with “big rings.” In contrast, Prof Benoit highlighted Taylor Swift’s more modest choice and other engagements focused on personal meaning, such as heirloom rings or simple gestures, to emphasise that true love is better expressed through daily acts of care and sincerity rather than extravagant displays.
