Commenting on why people spend more on Mother’s Day than Father’s Day, SMU Associate Professor of Marketing Hannah H. Chang said that brands did not necessarily create this divide. She noted that culturally, people have already come to believe certain things about mums and dads and the family, so these are simple ways for people to demonstrate their appreciation for their parents on such occasions which in turn, creates a bit of a feedback loop. Assoc Prof Chang added that Gen Zs and millennials are far more cognisant of gender stereotypes. She said that they have different belief systems, though they want to appreciate their parents, they don’t necessarily want to do it in the same way that has traditionally been portrayed.
