Commenting on the popularity of the Singapore Grand Prix, SMU Associate Professor of Marketing (Education) Seshan Ramaswami said that the race appeals to different segments of Singaporeans. Assoc Prof Ramaswami noted that for casual spectators, the race offered a rare chance to experience a major international event at home, while for avid fans, it was an opportunity to see their favourite drivers up close. He added that many others are primarily music fans, with the race serving only as a side event and their tickets driven by the artistes performing nearby.
