Can gig economy firms pivot to profitability?
In a commentary, SMU Professor of Marketing Nirmalya Kumar discussed the persistent profitability challenges faced by gig economy firms, particularly ride-sharing and food delivery apps. While…
CNA Explains: Original equipment manufacturers or OEMs, and why companies rely on them
Commenting on original equipment manufacturers (OEM) being sold on e-commerce sites under different brand names, SMU Professor Emeritus of Operations Management Arnoud De Meyer said that in the case…
Fearmongering, pressure tactics: Why it's difficult to say no to hard selling in a nail salon
Commenting on nail salons engaging in unfair marketing tactics and hard selling, SMU Associate Professor of Marketing (Education) Seshan Ramaswami said that unlike banking or telecommunications…
Fancy mooncake boxes listed for resale online cost up to $1.8k
Commenting on the demand for resold mooncake boxes, SMU Associate Professor of Marketing (Education) Seshan Ramaswami said that buyers may have a genuine love for certain brands and want to collect…
The Makeover 2024 to host global experts' discussion on green growth
The Makeover 2024 bringing together over 20 leading experts from 10 countries will be held in Ho Chi Minh City from 15 to 16 Oct. The conference themed "Foster Green Dynamics", will seek to identify…
What does it take to raise your child to be independent?
Commenting on the enabling behaviour of parents, SMU Senior Lecturer of Organisational Behaviour & Human Resources and Director of Undergraduate Admissions at SMU’s Lee Kong Chian School of…
The fast-changing landscape of tech post-Covid has kept students on their toes, with fresh tech graduates voicing their concerns about their hiring prospects. The Ministry of Education’s annual Joint…
Underconsumption trend strikes chord
Commenting on the TikTok trend known as “underconsumption core”, SMU Associate Professor of Marketing (Education) Seshan Ramaswami said that when making their lists, participants would be more…
Impact investing, which counts a variety of causes among its beneficiaries, is much harder to quantify, compared with carbon accounting. According to panellists at the seventh annual Global Research…
From Classroom to Newsroom: Tian Tian Chua’s Journey Through SMUIntroductionIn the competitive world of media and communications, making your mark requires not just strong academic credentials but…
