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Why BBM

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programmes/bachelor-business-management/why-bbm

LKCSB provides academic advising services for all BBM students and all other SMU students who are pursuing a BBM major.

These advisors are faculty members from the different business majors and will assist and advise students on academic matters such as:

  • What can I learn from this major?
  • Does this major take me where I want to go?
  • Which courses should I pick?
  • How should I plan my courses?

If you are keen to meet up with an academic advisor from a particular group, please contact the academic advisor directly to schedule an appointment.

The contacts of our academic advisors can be found here.

At the Lee Kong Chian School of Business (LKCSB), we not only do things differently, we do them better — where fresh thinking and innovation are highly valued and encouraged. You will learn how to sense and grasp opportunities, challenge conventional wisdom, and surge ahead through the power of your ideas.

Ultimately, an SMU business education will equip you with skills to make things happen in any career you choose, and, most importantly, will empower you to be what you want to be.


Global Accreditation

LKCSB is the first business school in Singapore to achieve the ‘triple crown' accreditation, gold standards for excellence in business education, which only a handful of schools in the world have earned:

  • Association to Advance Collegiate Schools of Business (AACSB)
  • Association of MBAs (AMBA)
  • EFMD Quality Improvement System (EQUIS)

LKCSB is also a member of the Beta Gamma Sigma (BGS) Society, the Executive MBA Council (EMBAC), the Graduate Management Admission Council (GMAC), and is a signatory of the Principles for Responsible Management Education (PRME) and the United Nations Global Compact (UNGC).


Global Mindset

Global exposure is an integral part of the LKCSB learning experience because it is important to know how to engage and thrive in an international business environment. That is why SMU partners with universities globally to help students have the mind-shifting international experience that they want and need.

Examples of global exposure opportunities:

  • International student exchange programme
  • Business study mission
  • Short-term study programme
  • Overseas internship
  • Overseas community service project

Leadership & Growth

Opportunities abound for a rich and fulfilling student life outside the classroom. Life is exciting, vibrant and diverse. While students find it challenging to balance studies, career plans and CCA interests, they are also groomed to be mature all-rounders in life. Leadership and growth opportunities come through getting involved in the activities of the numerous student interest clubs that SMU has to offer.

Click here for more information on our LKCSB student clubs. These clubs offer great interaction and networking opportunities for students, alumni and industry professionals.


Strong Learning & Teaching Philosophy

At SMU, students learn from some of the world's finest business thinkers and practitioners. LKCSB has more than 100 faculty members who are actively engaged with businesses and government agencies to help students apply what they learn in the business context.

Small classes make for a collaborative environment where debate and interaction are the order of the day, while SMU professors provoke and inspire group discussions through the use of challenging case studies, team-based projects, and computer-simulated challenges.

Faculty members are accessible outside of class, serving as academic advisors, or research mentors, to help students make the most of their SMU experience.


Research Excellence

LKCSB embraces a vibrant and high-quality research environment while maintaining excellent teaching standards. Our faculty contribute towards the University's mission of disseminating knowledge, generating leading-edge research with global impact, and producing leaders for the knowledge-based economy.

For more information about SMU research and teaching excellence, please visit https://research.smu.edu.sg/.


Career Prospects

The versatility of LKCSB graduates is demonstrated by the wide variety of professions and industries they are employed in: from banking and finance, to investment and accounting, to research and consulting services, to public and social sectors, and public relations. Putting their business knowledge, innovative ideas, and enterprising leadership to good use, a number have also ventured out on entrepreneurial paths. Click here for more information.

Dedicated and trained career counsellors at the Dato’ Kho Hui Meng Career Centre complete the preparatory process through internship programmes and impartation of career skills, so that graduates can make informed choices to maximise their employment opportunities.

Professor Bert De Reyck

Dean, Lee Kong Chian School of Business

Singapore Management University (SMU) aims to break the typical mould in education. Our learning environment is distinctive, truly transformative, and innovative, with highly interactive small classes and technology-enhanced learning. We open a world of opportunities for you in overseas exposure, community service, and industry connections.

Business is an engine for growth, improves lives through innovation, and can be a force for good. At the Lee Kong Chian School of Business (LKCSB), we embrace the triple bottom line framework of people, planet, and profits for how businesses should be run. The Bachelor of Business Management (BBM) has been designed with the goal of nurturing responsible business leaders.

The BBM programme is unique in its flexibility. You do not have to choose an area to specialise at the start, but rather, you can first explore different business disciplines, figure out what your strengths and passions are, before choosing a major. To build multiple sets of skills, you can also take on a second major in LKCSB or in any of the other schools at SMU.

We would be delighted if you joined us. We are confident in the value that we can add to your growth. You will find myriad opportunities to develop your business, analytical, and communication skills at LKCSB. The dedication of our world-class faculty members will make learning an engaging experience. And as a BBM student, our proven track record shows that you can look forward to excellent career opportunities when you graduate!

I look forward to welcoming you to our school!

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