Research Publications in 2026
Journal Articles
Han, Jin K., Yong Seok Sohn, and Bernd H. Schmitt, "Brand Collaborations: Spillover Effects of a Broadened Mind," Journal of Retailing (forthcoming).
Lin, Jason, Anat Keinan, Hannah H. Chang, and Donald R. Lehmann (2026), “The Robin Hood Effect in Consumer Transgressions Against Firms,” Journal of Consumer Research, 52 (6), 1102-25. *Selected as Editor’s Choice*
Mukherjee, Anirban and Hannah H. Chang (2026), “Fluid Agency in AI Systems: A Case for Functional Equivalence in Copyright, Patent, and Tort,” The Washington Journal of Law, Technology & Arts, 21 (1), 1-32.
Mukherjee, Anirban and Hannah H. Chang (2026), “Copyright Laundering Through the AI Ouroboros: Adapting the ‘Fruit of the Poisonous Tree’ Doctrine to Recursive AI Training,” The Rutgers Computer and Technology Law Journal, forthcoming.
Mukherjee, Anirban and Hannah H. Chang (2026), “Operational Agency: A Permeable Legal Fiction for Tracing Culpability in AI Systems,” Southern Methodist University Science and Technology Law Review, forthcoming.
Sungkyun Moon, Jacqueline Chang, and Kapil R. Tuli (2026), “The Impact of Legal Protection of Trade Secrets on Advertising Spending: Insights from the Recognition of the Inevitable Disclosure Doctrine,” Journal of Marketing, Forthcoming
Yi, Shangwen, David Hardisty, Dale Griffin, Thomas Allard (2026), “Promotion Architecture: A Deal Fairness Model of Restricted Price Promotions,” Forthcoming at Journal of Consumer Research.
Zamudio, Cesar, Suyun Mah, and Vanitha Swaminathan (2026), “Old signals, new era: Reconsidering how customer satisfaction and employee satisfaction impact shareholder wealth,” Journal of the Academy of Marketing Science, 54, 113-34.
Zhang, Shirley (Lijun), Thomas Allard, David Hardisty, and Shane Wang (2026), “The Charity Capacity Curse,” Journal of Consumer Psychology, 36 (1), 36-58.
Research Publications in 2026
Journal Articles
Junqiu Jiang, Kapil R. Tuli, and Nirmalya Kumar (2026), “Securing a Calibrated Marketing Budget,” Journal of Marketing, Forthcoming
Research Publications in 2025
Journal Articles
Altrichter, B., Benoit, S. (2025), Technology Discontinuance: A Systematic Literature Review and Research Agenda, European Journal of Information Systems, June, 1-25
Benoit, S., Merfeld, K., Tunn, V. S.C., Schaefers, T., Andreassen, T. W. (2025), The B2B Sharing Economy, Framework, Implications and Future Research, Journal of Business Research, 119 (3), 115244.
Grewal, D., Roggeveen, A.L., Benoit, S., Andrade, M.L.O., Wetzels, R., Wetzels, M. (2025), A New Era of Technology-Infused Retailing, Journal of Business Research, 188 (2), 115095.
Han, Yoonju, Ernst C. Osinga, Sandeep R. Chandukala, and Jaehwan Kim (2025), “Not All Sales Bumps are Created Equal: Examining the Sales Bump Decomposition of Different Types of Price Promotions”, Journal of Retailing, forthcoming.
Madan, Shilpa and Krishna Savani (2025), “Why Stressed Candidates Make Better Cross- Cultural, Hires,” MIT Sloan Management Review, Fall issue.
Madan, Shilpa, Krishna Savani, and Gita V. Johar (2025), “Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce,” International Journal of Research in Marketing.
Madan, Shilpa, Krishna Savani, Pranjal Mehta, Desiree Phua, Ying-Yi Hong, and Michael Morris (2025), “Stress Reactivity and Sociocultural Learning: More Stress-Reactive Individuals are Quicker at Learning Sociocultural Norms from Experiential Feedback,” Journal of Personality and Social Psychology.
Mah, Suyun, Rebecca J. Slotegraaf, and Girish Mallapragada (2025), “Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry,” Journal of Marketing, Forthcoming.
Sheetal, Abhishek, Shilpa Madan, Rui Ling Lee, Krishna Savani (2025), “What values best distinguish the world's cultures? The machine learning-based cultural values inventory,” PNAS Nexus.
Thompson, Debora V., Amna Kirmani, Rebecca Hamilton, Andy Li, Christilene du Plessis, Daniel Fernandes, Guillaume Johnson, Brent McFerran, Jian Ni, Vladimir Pavlov, Francine Petersen, Lisa Scheer, Yan Vieites, Keith Wilcox l (forthcoming), “Cycles of inequality in the marketplace: Insights from macro, marketer, and consumer perspectives,” International Journal of Research in Marketing.
Xue, Sherrie Y.*, Stephanie C. Lin, and Christilene du Plessis (2025), “The Persistence of Homophobia in Men’s Friendship Norms,” Psychological Science, 36(12), 913–929. [*PhD student co-author]
Zamudio, Cesar, Suyun Mah, and Vanitha Swaminathan (2025), “Old Signals, New Era: Reconsidering How Customer Satisfaction and Employee Satisfaction Impact Shareholder Wealth,” Journal of Academy of Marketing Science, Forthcoming.
Zhang, Kuangjie, Thomas Allard, Nidhi Agrawal, and Rajesh Bagchi (2025), “The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotions Effectiveness,” Journal of Marketing Research, 62(6), 1125-1141.
Research Publications in 2024
Journal Articles
Burke, R. R., Chandukala, S. R., and Christensen, O. (2024), “Using Shelf Interaction Analysis to Manage Category and Brand Shopping Effort in Retail Stores,” Marketing Science Institute Working Paper Series, 24-112.
Chintala, Sai Chand, Jūra Liaukonytė, and Nathan Yang. "Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy" Marketing Science 43, no. 3 (2024): 506-522.
Karaman, Hulya (2024), “The Asymmetric Effects of Posting an Online Review on Future Spending and the Dark Side of Solicitations”, Management Science, forthcoming [PDF]
Madan, Shilpa and Gayoung Park (2024), “Predicting Personality or Prejudice: Facial Inference in
the Age of Artificial Intelligence,” Current Opinion in Psychology.
"Marou Faiseurs De Chocolat: Growing A Sustainability-Focused Bean-to-Bar Brand", by Lee, Michelle and Ramaswami (2024), Case Research Journal,44(1-Winter), 59-76.
Research Publications in 2009
Journal Articles
"Anticipating Adaptation to Products", by Jing (Jane) WANG, Nathan NOVEMSKY, and Ravi DHAR, 2009, 36, Journal of Consumer Research
"Customer Satisfaction and Stock Returns Risk", by Kapil TULI and Sundar BHARADWAJ, 11/2009, 73, 6, Journal of Marketing, American Marketing Association, 184-197
“Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact” by HANSSENS, D.M. (Dominique), RUST, R.T. (Roland) and Rajendra Kumar SRIVASTAVA, 2009, 73, Journal of Marketing,115-118
"Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value", by Martha Myslinski TIPTON, Sundar BHARADWAJ, and Diana ROBERTSON, 11/2009, 73, 6, Journal of Marketing, American Marketing Association, 227-243, United States Of America
"Response to Goldberg, Healey and Hasher, Sternthal and Benezzi", by Catherine A. COLE, Carolyn C. YOON, and Pui Yee, Michelle LEE, 2009, Journal of Consumer Psychology
"Opportunity Cost Neglect in Consumer Choice", by Jing (Jane) WANG, Shane FREDERICK, Nathan NOVEMSKY, Ravi DHAR, and Stephen NOWLIS, 12/2009, Journal of Consumer Research
"Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?", by Jin K. HAN, Seh-Woong CHUNG, and Yong Seok SOHN, 07/2009, 73, July, Journal of Marketing, 97-108
"Who I Am and How I Think: The Impact of Self-Construal on the Roles of Internal and External Reference Prices in Price Evaluations", by Cathy Yi CHEN, 07/2009, 19, 3, Journal of Consumer Psychology, 416-426
"Word-of Mouth Transmission in Settings with Multiple Opinions: The Impact of Other Opinions on WOM Likelihood and Valence", by Gangseog RYU and Jin K. HAN, 07/2009, 19, 3, Journal of Consumer Psychology, 403-415
Research Publications in 2010
Journal Articles
"An interview with Vinita Bali, MD and CEO of Britannia India Ltd", by Karempudi Srinivas REDDY, 2010, Marketing Intelligence Review, 52-60
"An Investigation of Value Updating Bidders in Simultaneous Online Art Auctions", by Mayukh DASS, Lynne SEYMOUR, and Srinivas K. REDDY, 2010, Journal of Probability and Statistics
"Disambiguating the Role of Ambiguity in Contrast and Assimilation Effects", by Pui Yee, Michelle LEE and K. SUK, 2010, Journal of Consumer Research
"Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives", by Michel Tuan PHAM and Hanwen Hannah CHANG, 12/2010, 37, December, Journal of Consumer Research, 626-640
"Ties that Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility", by Kapil TULI, Sundar BHARADWAJ, and Ajay KOHLI, 01/2010, 47, 1, Journal of Marketing Research, American Marketing Association, 36-50, United States Of America
"Tradeoffs and Depletion in Choice", by Jing (Jane) WANG, Nathan NOVEMSKY, Ravi DHAR, and Roy BAUMEISTER, 10/2010, 47, 5, Journal of Marketing Research, 910-919
"Utilization of Business Technologies: Managing Relationship-Based Benefits for Buying and Supplying Firms", by Namwoon KIM, Jae H PAE, Jin K. HAN, and Rajendra Kumar SRIVASTAVA, 04/2010, 39, 3, Industrial Marketing Management, 473-484
Research Publications in 2011
Journal Articles
"Art for Reward’s Sake: Visual Art Recruits Ventral Striatum", by Simon LACEY, Henrik HAGVEDT, Vanessa PATRICK, Amy ANDERSON, Randall STILLA, Gopikrishna DESHPANDE, Hu XIAOPING, Joao SATO, Karempudi Srinivas REDDY, and Krish SATHIAN, 2011, 55, NeuroImage, 420-433
"Calibrating MBA Job Preferences for the 21st Century", by David B. MONTGOMERY and C.A. RAMUS, 2011, 10, 1, Academy of Management: Learning and Education, 9-26
"Modeling Multichannel Home Video Demand in the U.S. Motion Picture Industry", by Anirban MUKHERJEE and Vrinda KADIYALI, 12/2011, 48, 6, Journal of Marketing Research
"The Impact of Brand Quality on Shareholder Value", by Kapil Rajendra Kumar TULI, Sundar BHARADWAJ, and Andre BONFRER, 2011, 75, 5, Journal of Marketing, American Marketing Association, 88-104, United States Of America
Research Publications in 2012
Journal Articles
"Affective Facilitation and Inhibition of Cultural Influences on Reasoning", by Minkyung KOO, Gerald L. CLORE, Jongmin KIM, and Incheol CHOI, 2012, 26, 4, Cognition and Emotion, 680-9
"Communication Strategies for Enhancing the Perceived Fit in the CSR Sponsorship Context", by Yong Seok SOHN, Jin K. HAN, and Sung-Hack LEE, 2012, 31, 1, International Journal of Advertising, 133-146
"First Mover/ Pioneer Strategies", by M.B LIEBERMAN and David Bruce MONTGOMERY, in Handbook of Marketing Strategy, edited by V. Shankar and G. Carpenter, Edward Elgar, 2012
"Implemented Strategies in Business-to- Business Contexts", by A.G WOODSIDE, H.M PATTINSON, and David Bruce MONTGOMERY, in Advances in Business Marketing & Purchasing (Volume 18), edited by Glynn, M.S. and A.G. Woodside, Emerald, 2012.
"On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth", by Kapil Rajendra Kumar TULI, Anirban MUKHERJEE, and Marnik DEKIMPE, 2012, 88, 2012, 4, Journal of Retailing
"Spillover Effects of Ingredient Branded Strategies on Brand Choice: A Field Study", by Swaminathan VANITHA, Karempudi Srinivas REDDY, and Sara Loughran DOMMER, 2012, Marketing Letters, 23, 237-251
"Technological Expectation and Consumer Preferences for Product Form", by Seh Woong CHUNG, Jin K. HAN, and Yong Seok SOHN, 2012, 69, 9, Journal of Business Research, 1290-1294
Research Publications in 2013
Journal Articles
"Adding Small Differences Can Increase Similarity and Choice", by Jongmin KIM, Nathan NOVEMSKY, and Ravi DHAR, 02/2013, 24, 2, Psychological Science, 225-9
"Affect as a Decision-Making System of the Present", by Hanwen Hannah CHANG and Michel Tuan PHAM, 06/2013, 40, 1, Journal of Consumer Research, 42-63
"Conundra and Progress: Research on Entry Order and Performance", by M.B LIEBERMAN and David Bruce MONTGOMERY, 2013, 46, Long Range Planning, 312-324
"Outsourcing of Customer-Facing CRM Processes: When and How Does It Impact Shareholder Value?", by Kalaignanam KARTIK, Tarun KUSHWAHA, J.B. STEENKAMP, and Kapil Rajendra Kumar TULI, 03/2013, 59, Management Science, 748-769
Research Publications in 2014
Journal Articles
“Future scenarios for management education”,by Thomas, Howard, Michelle Lee & Alexander Wilson (2014), Journal Of Management Development, 33, 5, p. 503-519.
"A Network Bidder Behavior Model in Online Auctions: A case of Fine Art Auctions", by Mayukh DASS, Srinivas K. REDDY, and Dawn IACOBUCCI, 12/2014, 90, 4, Journal of Retailing, 445-462
"Social Networks among Auction Bidders: The Role of Key Bidders and Structural Properties on Auction Prices", by Mayukh DASS, Karempudi Srinivas REDDY, and Dawn IACOBUCCI, 05/2014, 37, Social Networks, 14-28
"Ratings Lead You To The Product, Reviews Help You Clinch It : The Dynamics and Impact of Online Review Sentiments on Products Sales", by Nan HU, Noi Sian KOH, and Karempudi Srinivas REDDY, 01/2014, 57, Decision Support Systems, 42-53
