Developing Leaders in Strategic Communication
Become a Master of Communication Management
ASIA’S MOST ESTABLISHED POSTGRADUATE DEGREE IN CORPORATE COMMUNICATION
The programme is South-east Asia’s first Master of Science in Communication Management; it develops leaders who can play a strategic communication role in organisations and manage communication across cultures
INTERACT WITH RENOWNED THOUGHT LEADERS
Theoretical yet practical, the programme offers an integrated approach to corporate communication; students will get to interact with the best communication academics and practitioners.
ACCELERATED PROGRAMME
Experience a highly rigorous and challenging curriculum conducted over 15 months. Delivered on fortnighly Friday evenings and Saturdays, and 2 Study blocks at the SMU campus, students will also experience a one-week overseas module.
Developing Leaders in Strategic Communication Across Cultures and Media
Linking Communication to Management
Learn how communication contributes to shaping strategic management by understanding the business functions of finance, strategy, marketing and accounting.
Understanding the Communication Environment
Learn to analyse key strategic communication and management issues facing organisations.
Managing Integrated Communication
Manage communication with diverse stakeholders such as investors, employees, regulators, NGOs and mass media, and across different media platforms.
Delivering Value
Learn to make data-based decisions by using data analytics and the latest scientific evidence.
Benefit from a strong Alumni community that supports professional development, career advancement and lifelong learning.
Benefit from a strong Alumni community that supports professional development, career advancement and lifelong learning.
Undergo a rigorous academic programme in Chicago, USA. Learn from award winning faculty known globally for their research and teaching.
"Through this programme, I picked up knowledge from my professors, and gained insights from my course mates. The various work experiences of my classmates offered a variety of information of how different generations think. The rigorous and intensive programme melds what I already experienced and learnt with new insights that would not have been possible on my own.”
Colin Foo
"Good strategies start with good ideas. The Master of Science in Communication Management provides me many, adding ‘strategic’ to my definition of ‘communicator’. It has helped me see the world differently and expanded my horizons. I believe it will enhance my career in communications with the word ‘leadership’."
"I chose to do the Master of Science in Communication Management (MCM) in SMU because, among equivalent Masters programmes, I believe it has the strongest business foundation and relevance for a professional like myself. Despite my 25 years in the industry, I have not had the benefit of a formal academic education in Communications so the MCM is a brilliant opportunity for me to elevate my real world experience with a solid academic grounding."
"Interactions with my professors and classmates have helped broaden my perspective and knowledge base. I would recommend this programme to communication practitioners seeking a step-up in their career prospects, in addition to gaining insights into the strategic and social value of our profession, which is in increasing demand in today’s fast-paced, globalised world."
"The wisdom and passion of the professors, their engagement of multiple industry practitioners for us to work on real business issues and cases, and the structure of every course challenges us to be evaluative and impactful practitioners, and to be active thinkers, movers and shakers in organisational leadership roles."
"The Master of Science in Communication Management offers me the opportunity to challenge my thinking and be inspired by perspectives from Asia, Europe and the US. I'm excited to tap on the collective wisdom of fellow participants and academia and to take my knowledge and skill set to the next level."
“As a MarCom professional, gaining theoretical frameworks from an Asian, European and US perspective and sharing my experience with peers from different countries is a life and work enriching experience. The MSc in Communication Management programme will boost my career towards a leadership position.”
"SMU's Master of Science in Communication Management offered a breadth of diversity unlike other Masters programmes with the ability to interact with top-notch professors across 3 campuses, discuss real-life case studies with like-minded peers and embark on challenging coursework."
