Ph.D. in Business (Marketing)

The PhD in Business (Marketing) programme trains students to conduct rigorous and relevant research focused on understanding and modelling the behaviour of consumers and managers and their interactions in the market. Students receive rigorous training in consumer behaviour, marketing strategy, quantitative marketing, and beyond. Throughout the programme, students conduct their research in close collaboration with marketing faculty. Our faculty and PhD students conduct top-level research and publish in prestigious journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, and Management Science. This highly selective programme is geared towards helping students in their journey to becoming scholars and leading marketing faculty.