PhD Graduates


Assistant Professor, BITS School of Management, India
RAHUL NARNINDI
Intake Year: 2020
Research Area: Quantitative Marketing
Highest Qualification: Master of Technology, Mechanical Engineering, IIT-Madras, India
Dissertation Committee
Research Advisor:
- Associate Professor Ernst Christiaan Osinga (Chair)
- Associate Professor Sandeep R. Chandukala (Co-Chair)
Dissertation Committee Members:
External Member:
- Professor Marc Fischer (University of Cologne)

WANG YICHEN
Intake Year: 2020
Research Area: Quantitative Marketing
Highest Qualification: Master of Science in Quantitative Finance, National University of Singapore, Singapore
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Associate Professor Jeffrey P. Dotson (The Ohio State University)

ZENG QINGLI
Intake Year: 2020
Research Area: Quantitative Marketing
Highest Qualification: Bachelor of Engineer in Computer Science, ShanghaiTech University, China
Dissertation Committee
Research Advisor:
- Associate Professor Sandeep R. Chandukala (Chair)
- Associate Professor Ernst Christiaan Osinga (Co-Chair)
Dissertation Committee Members:
External Member:
- Professor Shane Wang (Virginia Tech)

Assistant Professor, ESSEC Business School, France
JIANG JUNQIU
Intake Year: 2018
Research Area: Marketing Strategy, Branding, and Relationship Marketing
Highest Qualification: Master of Science in Strategic Marketing, Imperial College London, United Kingdom
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Professor Lisa K. Scheer (University of Missouri)

Assistant Professor, Macau University of Science and Technology, China
PENG YI
Intake Year: 2017
Research Area: Marketing-Finance Interface
Highest Qualification: Master of Finance, Tsinghua University, China
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Associate Professor Girish Mallapragada (Indiana University)

Economist, Caterpillar Inc.
KOH PENG YAM (ALFRED)
Intake Year: 2016
Research Area: Quantitative marketing
Highest Qualification: Master of Science in Managerial Economics and Strategy, Northwestern University, United States
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Professor Bart Bronnenberg (Tilburg University)

Assistant Professor of Marketing, Bocconi University, Italy
MOON SUNGKYUN
Intake Year: 2014
Research Area: Marketing Strategy, Financial Impact of Marketing Strategy, Marketing Strategy with Social Media
Highest Qualification: Master of Business Administration, Sungkyunkwan University, Republic of Korea
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
- Professor Srinivas K. Reddy
- Professor Jin K. Han
- Assistant Professor Anirban Mukherjee
External Member:
- Professor Rajdeep Grewal (University of North Carolina at Chapel Hill)

Assistant Professor, City University of Hong Kong, Hong Kong
TAN YONG CHIN
Intake Year: 2014
Research Area: Marketing Strategy, Branding, Digital Marketing
Highest Qualification: Bachelor of Business Management, Singapore Management University, Singapore
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Professor Sunil Gupta (Harvard Business School)

Visiting Research Fellow,
Tilburg University,
The Netherlands
Adjunct Faculty, Singapore Management University, Singapore
LIM LEON GIM
Intake Year: 2013
Research Area: Marketing Accountability/Financial Impact of Marketing Actions such as Pricing, Customer Satisfaction, Mergers & Acquisitions
Highest Qualification: Bachelor of Science (Economics), Singapore Management University, Singapore
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Professor Marnik G. Dekimpe (Tilburg University)

Senior Lecturer, James Cook University, Singapore
TAN YEE HENG
Intake Year: 2013
Research Area: Social Cognition, Digital Innovation, User-generated Content, Social Networks
Highest Qualification: Bachelor of Business Management, Singapore Management University, Singapore
Dissertation Committee
Research Advisor:
Dissertation Committee Members:
External Member:
- Professor Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University)