Lee Kong Chian School of Business

PhD Graduates

Assistant Professor, ESSEC Business School, France

JIANG JUNQIU

Intake Year: 2018
Research Area: Marketing Strategy, Branding, and Relationship Marketing​​​​​​​
Highest Qualification: Master of Science in Strategic Marketing, Imperial College London, United Kingdom

Dissertation Committee

Research Advisor:

Dissertation Committee Members:

External Member:

  • Professor Lisa K. Scheer (University of Missouri)

Assistant Professor, Macau University of Science and Technology, China

PENG YI

Intake Year: 2017
Research Area: Marketing-Finance Interface​​​​​​​
Highest Qualification: Master of Finance, Tsinghua University, China

Dissertation Committee

Research Advisor:

Dissertation Committee Members:

External Member:

  • Associate Professor Girish Mallapragada (Indiana University)

Economist, Caterpillar Inc.

KOH PENG YAM (ALFRED)

Intake Year: 2016
Research Area: Quantitative marketing​​​​​​​
Highest Qualification: Master of Science in Managerial Economics and Strategy, Northwestern University, United States

Dissertation Committee

Research Advisor:

Dissertation Committee Members:

External Member:

  • Professor Bart Bronnenberg (Tilburg University)

Assistant Professor of Marketing, Bocconi University, Italy

MOON SUNGKYUN

Intake Year: 2014
Research Area: Marketing Strategy, Financial Impact of Marketing Strategy, Marketing Strategy with Social Media​​​​​​​
Highest Qualification: Master of Business Administration, Sungkyunkwan University, Republic of Korea

Dissertation Committee

Research Advisor:

Dissertation Committee Members:

External Member:

  • Professor Rajdeep Grewal (University of North Carolina at Chapel Hill)

Assistant Professor, City University of Hong Kong, Hong Kong

TAN YONG CHIN

Intake Year: 2014
Research Area: Marketing Strategy, Branding, Digital Marketing​​​​​​​
Highest Qualification: Bachelor of Business Management, Singapore Management University, Singapore

Dissertation Committee

Research Advisor:

Dissertation Committee Members:

External Member:

  • Professor Sunil Gupta (Harvard Business School)

Visiting Research Fellow,
Tilburg University,
The Netherlands

Adjunct Faculty, Singapore Management University, Singapore

LIM LEON GIM

Intake Year: 2013
Research Area: Marketing Accountability/Financial Impact of Marketing Actions such as Pricing, Customer Satisfaction, Mergers & Acquisitions​​​​​​​
Highest Qualification: Bachelor of Science (Economics), Singapore Management University, Singapore

Dissertation Committee

Research Advisor:

Dissertation Committee Members:

External Member:

  • Professor Marnik G. Dekimpe (Tilburg University)

Senior Lecturer, James Cook University, Singapore

TAN YEE HENG

Intake Year: 2013
Research Area: Social Cognition, Digital Innovation, User-generated Content, Social Networks​​​​​​​
Highest Qualification: Bachelor of Business Management, Singapore Management University, Singapore

Dissertation Committee

Research Advisor:

Dissertation Committee Members:

External Member:

  • Professor Dawn Iacobucci (Owen Graduate School of Management, Vanderbilt University)

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