Message from the Dean

Singapore Management University (SMU) aims to break the typical mould in education. Our learning environment is distinctive, truly transformative, and innovative, with highly interactive small classes and technology-enhanced learning. We open a world of opportunities for you in overseas exposure, community service, and industry connections.

Business is an engine for growth, improves lives through innovation, and can be a force for good. At the Lee Kong Chian School of Business (LKCSB), we embrace the triple bottom line framework of people, planet, and profits for how businesses should be run. The Bachelor of Business Management (BBM) has been designed with the goal of nurturing responsible business leaders.

The BBM programme is unique in its flexibility. You do not have to choose an area to specialise at the start, but rather, you can first explore different business disciplines, figure out what your strengths and passions are, before choosing a major. To build multiple sets of skills, you can also take on a second major in LKCSB or in any of the other schools at SMU.

We would be delighted if you joined us. We are confident in the value that we can add to your growth. You will find myriad opportunities to develop your business, analytical, and communication skills at LKCSB. The dedication of our world-class faculty members will make learning an engaging experience. And as a BBM student, our proven track record shows that you can look forward to excellent career opportunities when you graduate!

I look forward to welcoming you to our school!