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Impact - Media Highlights

The Case Centre featured a case study by SMU Associate Provost (Undergraduate Education) and Associate Professor of Marketing (Education) Michelle Lee and SMU Associate Professor of Marketing (Education) Seshan Ramaswami on how Vincent Mourou, founder of Marou Faiseurs De Chocolat (Marou), could grow the company while maintaining its commitment to sustainability, and how Marou should leverage its sustainability credentials in its marketing.

In a BT podcast interview, SMU Assistant Professor of Strategy & Entrepreneurship (Education) Terence Fan said that sustainable aviation fuel (SAF) is the only viable near-term solution in terms of sustainability, as jet fuel’s energy density is difficult to match. He explained that SAF reduces greenhouse gas emissions but costs more than regular fuel.

SMU, in partnership with real estate group Ho Bee, established the Ho Bee Professorship in Sustainability Management promoting research and education that empowers students and business leaders to leverage technology, finance and policy to drive Asia’s low-carbon transition.

In an interview with MoneyFM, SMU Assistant Professor of Strategy & Entrepreneurship (Education) and Academic Director of Accreditation Terence Fan said the Land Transport Authority's (LTA) Electronic Road Pricing (ERP) hikes are data-driven, aiming to ease congestion depending on commuters’ travel time, while also highlighting that the increase would be gradual and measured. He also discussed that LTA’s perspective is to adjust ERP charges where the amount of traffic is slower than what is expected.

China’s exports in October 2025 declined by 1.1% year-on-year due to a high base effect and the impact of US tariffs. SMU Associate Professor of Finance Fu Fangjian said that with the trade truce reached between China and the US, trade data between the two countries could be expected to improve.

Commenting on the Nexperia semiconductor deadlock, SMU Associate Professor of Finance Fu Fangjian said that Beijing's agreement to allow the Netherlands’ Ministry of Economic Affairs to send representatives to China for consultations is itself a diplomatic gesture. However, Assoc Prof Fu believes that the Netherlands is unlikely to issue a public apology for diplomatic reasons, but it may revise its regulations to prevent similar incidents from happening again and provide economic or reputational compensation to Nexperia’s Chinese owner Wingtech Technology.

In a commentary published as part of The Straits Times’ Finding Joy series, SMU Assistant Professor of Marketing Shilpa Madan shared how she found calm amid a turbulent year through diamond art – a meditative, hands-on activity that contrasts with her professional world. As a consumer psychologist, she linked the experience to research showing that joy deepens when shared, noting how the hobby became an unexpected way to bond with her son.

In an interview with Eco-Business, SMU Associate Professor of Finance and recipient of the Ho Bee Professorship in Sustainability Management Liang Hao – who also serves as Co-Director of the Singapore Green Finance Centre – highlighted how SMU’s Sustainable Finance programmes equip students with practical, industry-relevant skills that prepare them to contribute effectively from day one. The Singapore Green Finance Centre also allows students to tackle real-world problems with real data and present solutions to practitioners who can put them into practice.

In a commentary published as part of The Straits Times' Finding Joy series, SMU Associate Professor of Marketing (Education) Seshan Ramaswami shared how a contract cleaner's handmade decorations transformed his office pantry and showed how her creativity, cheer, and resourcefulness made her an integral part of the team.

The latest rage in crypto investing is “perp” contracts, which give traders the leverage to amplify gains or losses by as much as 1,001-fold. SMU Associate Professor of Finance Emiliano Pagnotta said that these leveraged bets can unwind fast, however, setting off a “liquidation cascade.”

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