Stories from the LKCSB Community

“Information is now the new battlefield, and communication – the new warfare,” says Terence Quek, a communication veteran who has spent nearly two decades developing communication strategies and plans, generating speeches and talking points for organisational leaders and political office holders, managing media relations and directing communication campaigns.

Social media platforms like Facebook, Instagram, and Twitter are now the go-to channels for consuming and sharing information. This rise in social media is changing the game for news agencies, content creators and marketers alike, and a new generation of media innovators are rising to the challenge.

Back in the golden age of advertising during the 1960s, communications specialists believed—in the words of Mad Men’s Don Draper—"people want to be told what to do so badly that they'll listen to anyone". It was also a time when market research consisted mainly of asking a few friends or consumers why they buy a product, before the widespread use of focus groups in the 1980s.

Following decades of being a niche and often contentious topic, sustainability has become an increasingly mainstream issue, with more governments and corporations recognising that substantive and concerted measures are needed to address the urgent challenges of climate change.

Mohamed Irshad has worked for a start-up, joined his family business, launched a non-profit organisation, and is now the ASEAN Head of Corporate Affairs for global information technology firm Tata Consultancy Services.

Addressing the gender gap has become a key priority for many companies, and the energy sector is no exception. Tan Chee-Wei, Vice President of Human Resources for NE and SE Asia at Shell tells us more.