LKCSB Community
Insights into managing MNCs – one post at a time
Having served over 40 multinationals as a Global Management Consulting Partner at Deloitte and in his own firm, then obtaining his PhD, Dr Perchthold believes that the 1,300-character LinkedIn post is the perfect tool for rapidly conveying a key message – the digital native’s equivalent of an elevator pitch.
The rise of social consciousness and its impact on businesses
From the emergence of call-out culture on social media to a greater sense of social awareness ingrained in younger generations, it is no longer enough for a product or service to be profitable and match the needs of a customer. Social consumerism, in which social issues are positively impacted through marketing and sales, is now a key consideration for both brands and shoppers alike.
4 reasons why customer-centric businesses thrive in the era of social distancing
Customers have always been at the forefront of any business strategy. But beyond basic customer service, the businesses that thrive in a shrinking economy are those with the strongest engagement with their clientele
From image-making to creating innovation with the MBA programme
Mixing art and commerce doesn’t always come naturally, but for Meutia Ananda, learning how to wield these creative and analytical skillsets in tandem have always held great fascination for her.
Tips for acing postgraduate admissions to the SMU Lee Kong Chian School of Business
It’s no secret that the job market has become increasingly competitive. In a corporate milieu crowded not only with fresh graduates but also experienced workers seeking opportunities during a downturn, standing out in a tight labour market is more of a challenge than ever before.
4 Ways to Get the Most Out of a Remote Internship
With most employees having to work from home this year, interns are no exception. In the absence of face time with your supervisors and co-workers, how do you get the most out of your remote internship?
