Bachelor of Business Management
Finance Major
Marketing Major
Operations Management Major
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Organisational Behaviour & Human Resources Major
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Strategic Management Major
Communication Management Major
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Quantitative Finance Major
Innovation & Entrepreneurship Major
Digital Business Major
Sustainability Management Major
Students Sharing: Our Learning Journey
Bachelor of Business Management (Private Banking) SkillsFuture Work-Study Degree
Third-year BBM Singaporean students majoring in Finance who are interested in private banking may apply to this inaugural Work-Study Degree. Selected students will undergo an 8-month intensive internship with DBS and be rotated through the relevant departments within the bank to gain practical skill sets and competencies. This initiative is supported by the government’s Financial Sector Development Fund (FSDF) which aims to build a Singaporean talent pipeline of job-ready graduates for the finance sector through structured Work-Study Degree internships at financial institutions.
Main Highlights:
- 8-month internship at DBS from 11 Dec 2023 – 9 Aug 2024, which ends with students taking the CFA level I exam in Aug 2024.
- Successful completion of the internship will count for five course units towards the BBM degree.
- Increased employability at graduation—a smooth transition from school to the workplace.
Double Degrees
Students can choose a double degree option and combine their BBM with another area of expertise. Students will graduate with two undergraduate degrees from two different SMU schools within four to five years:
- Business Management & Accountancy [BBM/BAcc]
- Business Management & Economics [BBM/BSc (Econs)]
- Business Management & Information Systems [BBM/BSc (IS)]
- Business Management & Computer Science [BBM/BSc (CS)]
- Business Management & Computing and Law [BBM/BSc (C&L)]
- Business Management & Software Engineering [BBM/BSc (SE) WSDeg]
- Business Management & Social Sciences [BBM/BSocSc]
- Law & Business Management [LLB/BBM] (Law will be the primary degree)
Freshmen may be granted direct entry into a double degree programme on the basis of outstanding academic results. They must maintain a required cumulative Grade Point Average (cGPA) to remain enrolled in a double degree programme.
Subject to availability of double degree places, freshmen who are not successful in their application for direct entry into the double degree programme may apply if they achieve excellent grades in their first year at SMU and meet the subject pre-requisites.
Second Majors
Students may expand their learning across academic disciplines and increase their career options by taking a second major at either LKCSB or one of the other five schools at SMU. BBM students who choose not to take one of the eight first majors offered by LKCSB will not be able to enrol in a second major offered by the school, but may pursue a second major offered by another school in SMU.
Examples of second majors include:
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| School of Computing and Information Systems |
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| Yong Pung How School of Law |
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Our BBM students can opt to graduate with a major by focusing on a particular discipline within business. This requires taking a set of six courses that fulfil the major’s requirements. Within some of these majors, there are various tracks that students may choose to further specialise in.
SMU students can curate their own academic experience by specialising in more than one area of interest. They can broaden their scope of learning by opting for a second major offered by LKCSB or other schools in SMU.
- BBM students taking a second major offered by LKCSB will have to complete the six courses listed under the respective majors below. The course requirements for first and second business majors are the same.
- Non-BBM students can also choose a major offered by LKCSB by completing the six courses listed under the chosen major, in addition to two business core courses to build their foundation in business. The course requirements for non-BBM students can be found here.
Students are free to choose their majors within their first 4 regular terms of study and there is no restriction or quota for each major or track.
The list of courses provided may not be exhaustive. The full list can be found via the Course Catalogue.
BUSINESS MAJORS
Finance is a key pillar of the Singapore economy and accounts for a large fraction of foreign investments into Singapore. Not only does the sector employ a significant part of Singapore’s workforce, job opportunities will be expanded by advances in fintech, sustainability, and Asia’s growth. The Finance major is well-designed to equip you with relevant industry skills to take on a finance-related career.
3 Compulsory Courses:
- Corporate Finance
- Corporate Reporting and Financial Analysis
- Financial Markets and Investments
3 Finance Electives
Some examples of Finance electives:
- Financial Innovation, Blockchains and Decentralised Finance
- Sustainable Finance
- Advanced Portfolio Management
- Investment Banking
- Real Estate Investments and Finance
Finance majors may further choose to pursue the following tracks: Finance Analytics, Real Estate, Wealth Management, International Trading, or Banking
Marketing is an exciting area undergoing digital transformation driven by AI, data analytics, search, and social media. Firms in every industry are seeking talent to enable this journey. The Marketing major prepares you for advertising, branding, customer relationship management, digital marketing, e-commerce, marketing analytics, media research and analysis, and services marketing.
2 Compulsory Courses:
- Consumer Behaviour
- Marketing Research
4 Marketing Electives
Some examples of Marketing electives:
- Advertising
- Digital Marketing
- Marketing Analytics
- Strategic Brand Management
- Integrated Marketing Communications: A Brand Perspective
Marketing majors may further choose to pursue the following track: Marketing Analytics
This major provides you with the knowledge and skills needed to drive operational excellence and manage business operations in various sectors, including retail, e-commerce, healthcare, hospitality, logistics, services, and manufacturing. With operations being the key driver for various business functions and company profitability, mastering data-driven operations provides an edge to thrive in your career.
2 Compulsory Courses:
- Service Processes
- Supply Chain Management
4 Operations Management Electives
Some examples of Operations Management electives:
- Project Management
- Managing Process Improvement
- Global Supply Chains
- Service and Operations Analytics
- Operations and Supply Chain Management in Healthcare
Operations Management majors may further choose to pursue the following tracks: Operations Analytics or Maritime Business & Operations
The Organisational Behaviour & Human Resources (OBHR) major presents you with the opportunity to gain evidence-based knowledge and skills for leading and managing people in organisations. An OB focus will prepare you with team, leadership, and organisational skills that will help you to be successful in any professional pursuit. Alternatively, a HR focus will prepare you for a career in areas such as HR management or consulting.
1 Compulsory Course:
- Human Capital Management
5 Organisational Behaviour & Human Resources Electives
Some examples of Organisational Behaviour & Human Resources electives:
- Negotiating in Management and Business
- Talent Acquisition and Assessment
- The Psychology of Managerial Decision Making
- Compensation
- Power and Politics in Organisations
Firms—from start-ups to MNEs—need to assess their competencies and environment to formulate and implement strategies that keep them competitive. This major will provide you with skills and strategy principles that allow you to create value and help firms set out and achieve their strategic objectives. It also prepares you to progress from junior to mid-level roles where a solid understanding of strategy in addition to functional expertise is crucial.
1 Compulsory Course:
- Introduction to Organisations
2 Strategic Management Electives from the following:
- Corporate Strategy
- International Business
- Management of Technology and Innovation
- Managing Strategic Change and Digital Transformation
3 other Strategic Management Electives
Some examples of Strategic Management electives:
- Management Consulting Work-Study Elective
- Corporate Entrepreneurship and Innovation
- Design Thinking and Innovation
- Strategic Risks and Opportunities Management
- Family Business
For students who want to become leaders in strategic communication, the Communication Management major is a multidisciplinary business programme that prepares you to excel in the digital economy. Our courses are taught by an international faculty with industry experience. Our graduates work for some of the most reputable and iconic companies and brands in the world, including Apple, Google, Microsoft, Bytedance, and SAP.
2 Compulsory Courses:
- Foundations in Strategic Communication
- Designing Communication for Behavioural Change
4 Communication Management Electives
Some examples of Communication Management electives:
- Intercultural Communication
- Communication Strategies in the Digital Age
- Crisis Management and Communication
- Fundamentals of Media Engagement
- Investor Relations
Communication Management majors may further choose to pursue a track: Data, Design, & Communication
Quantitative finance uses an analytical approach to make trading and investment decisions. Graduates with quantitative finance, programming, and modelling skills are especially sought after in the job market. This major cultivates a rigorous and analytical mindset, giving you a competitive advantage in the job market. It aims to meet Singapore’s growing human resource demand for talented graduates with expertise on financial markets, modelling, and coding.
3 Compulsory Courses:
- Quantitative Finance
- Investment Statistics
- Computing Technology for Finance
3 Quantitative Finance Electives
Some examples of Quantitative Finance electives:
- Machine Learning in Quantitative Finance
- Linear Algebra and Numerical Methods
- Quantitative Trading Strategies
- Stochastic Finance
- Structured Products Sales and Trading
BBM QF-MQF Fast-Track Programme:
This integrated programme allows students in the Bachelor of Business Management (BBM) programme with the Quantitative Finance (QF) major to enrol in the MSc in Quantitative Finance (MQF) programme and graduate with both the BBM and MSc degrees in four years. Please click here for the programme details.
The Innovation & Entrepreneurship major is for undergraduates who want to make an impact through leading corporate innovations, spearheading business growth plans, or starting entrepreneurial ventures. Courses consist of electives, practicums, and overseas study missions to international hubs of innovation and entrepreneurship to give students a foundation in the tools and techniques for scaling growth and impact.
2 Compulsory Courses:
- Entrepreneurship and Business Creation
- Corporate Entrepreneurship and Innovation OR Leading New Ventures to Growth
4 Innovation & Entrepreneurship Electives
Some examples of Innovation & Entrepreneurship electives:
- Management of Technology and Innovation
- Entrepreneurship Practicum
- Sustainable Entrepreneurship
- Fraud Protection for Entrepreneurs
- Design Thinking and Innovation
Only as second major
Digital technologies are transforming business, government, and society rapidly and profoundly. This major helps you gain the comprehensive understanding of digital technologies, digital business models, and a series of analytical and management tools to navigate the digital transformation frontier with confidence. It focuses on how to create value for various stakeholders in different industries and gain competitive advantages in the digital age.
3 Compulsory Courses:
- Managing Strategic Change and Digital Transformation
- Introduction to Programming/ Computational Thinking and Programming/ Programming Fundamentals I
- Digital Business: Technologies and Transformation
2 Digital Business Electives
Some examples of Digital Business electives:
- Doing Business with Artificial Intelligence
- Financial Innovation, Blockchains and Decentralised Finance
- Digital Marketing
- User Experience and Digital Product Design
- Digital Media, Entertainment and E-commerce Ecosystem
1 other non-LKCSB Digital Business Elective
Some examples of non-LKCSB Digital Business electives:
- Business Process Analysis and Solutioning
- Interaction Design and Prototyping
- Sustainable Digital Cities
- Digital Transformation Strategy
- Analytics Foundations
Many businesses have started to embrace sustainability in their strategic goals. This major develops a basic understanding of business sustainability concepts and practices to create business solutions to issues such as climate change, marine pollution, natural resources depletion, and poverty. This interdisciplinary major covers business and non-business courses. Graduates can help firms, the government, and non-profits to have meaningful impact.
2 Compulsory Courses:
- Sustainability Management and Governance
- SMU-X Sustainability Project:
- Sustainable Entrepreneurship Practicum OR
- Corporate Sustainable Product and System Design
2 Sustainability Management Electives
Some examples of Sustainability Management electives:
- Sustainable Finance
- Sustainable Operations
- Sustainable Marketing
- Sustainable Entrepreneurship
- Organisational Aspects of Sustainable Innovation
2 other non-LKCSB Sustainability Management Electives
Some examples of non-LKCSB Sustainability Management electives:
- Climate Change: Global and Local Solutions
- Technological Innovations Enhancing Urban Sustainability
- Sustainable Cities
- Economic Development in Asia
- Sustainable Ocean Law and Governance
Tracks within majors
For students who have chosen a major, they can further specialise by choosing a track within the major. Choosing a track is optional. Those choosing a track need to take the compulsory courses of the major, plus the following additional courses. See below details on each currently available track.
Finance major with track in
This track puts you at the forefront of innovation in the new fintech world of finance. You will learn programming and data analytical skills that help you make sense of the big data in financial markets. The Finance Analytics track will equip you with the necessary skills for new jobs in the finance industry.
4 Compulsory Courses:
- Introduction to Business Analytics/ Analytics Foundations*
- Computational Thinking/ Computational Thinking and Programming
- Business Data Management/ Data Management*
- Financial Innovation, Blockchains, and Decentralised Finance
*All students opting for LKCSB’s Analytics tracks should take Introduction to Business Analytics. Non-SCIS students should take Business Data Management instead of Data Management. Only students declaring majors from SCIS should take Data Management.
1 Finance Analytics Track Elective
Some examples of Finance Analytics Track electives:
- Analytics in Finance and Real Estate
- Analysis of Derivative Securities
- Analysis of Equity Securities
- Analysis of Fixed-Income Securities
- International Finance
Singapore is a hub for regional real estate investments and financing. In partnership with Mapletree, this track will provide you skills necessary for a variety of roles in the real estate sector, including real estate investment, finance and development, management of real estate investment trusts (REITs), and infrastructure financing.
3 Compulsory Courses:
- Real Estate Economics
- Risk and Regulations in Real Estate
- Real Estate Investments and Finance
2 Real Estate Track Electives
Some examples of Real Estate Track electives:
- Analytics in Finance and Real Estate
- Project Financing
- Real Estate Valuation and Taxation
- Urban Economics and Policy
- Real Estate Development
Wealth management is a very important sector due to the growing wealth in Asia and Singapore’s position as a wealth management hub. With SMU’s established global reputation in training wealth management professionals, this track will equip you with deep knowledge and expertise in investment products, portfolio management, and client advisory.
2 Compulsory Courses:
- Advanced Portfolio Management
- Wealth Management and Advisory
3 Wealth Management Track Electives
Some examples of Wealth Management Track electives:
- Wealth Management and the Law
- Sustainable Finance
- International Finance
- Analysis of Equity Securities
- Analysis of Fixed-Income Securities
Singapore is expanding as a centre of global trade flows. This track focuses on physical commodities trading, equipping you with knowledge of products (e.g. oil, agriculture), logistics (e.g. shipping, warehousing), and risk management. Organisations seeking such talent include ones in trading, shipping, logistics, trade finance, and maritime services.
4 Compulsory Courses:
- Analysis of Derivatives Securities
- Law of International Trade
- Shipping Business
- Trade Finance
1 International Trading Track Elective
Some examples of International Trading Track electives:
- International Finance
- Advanced Portfolio Management
- Corporate Banking
- Analysis of Fixed Income Securities
- Sustainable Finance
At least 3 non-credit courses
Examples include:
Agri-Commodities, Maritime and Logistics Management, Commodity and Energy Trading, Geopolitics and the Impact on Shipping Routes, Financial Risk Management, Sustainability, Carbon Trading, The LNG Value Chain, Container Liner Trade, Technology and Trade, Port Operations, Data Analytics.
In this track, you will explore the three sub-sectors of banking: corporate banking (financing businesses through loans), consumer banking (maturity transformation, access to credit), and investment banking (capital raising, mergers and acquisitions). The vibrant banking sector in Singapore ensures promising employment opportunities.
3 Compulsory Courses:
- Retail Banking
- Corporate Banking
- Investment Banking
2 Banking Track Electives
Some examples of Banking Track electives:
- Wealth Management and Advisory
- Banking Law
- Project Financing
- Structured Products Sales and Trading
- Analysis of Derivative Securities
Marketing major with track in
How do we handle, analyse, and report big data in marketing? And how do we use the findings to drive business performance? This track prepares you for these questions through courses in marketing and business analytics, data management, and digital marketing. You will be equipped with a strong analytics skill set and ready for marketing jobs in today’s data-rich world.
4 Compulsory Courses:
- Introduction to Business Analytics/ Analytics Foundations*
- Computational Thinking/ Computational Thinking and Programming
- Business Data Management/ Data Management*
- Marketing Analytics
*All students opting for LKCSB’s Analytics tracks should take Introduction to Business Analytics. Non-SCIS students should take Business Data Management instead of Data Management. Only students declaring majors from SCIS should take Data Management.
2 Marketing Analytics Track Electives
Choose from the following Marketing Analytics Track electives:
- Pricing
- Digital Marketing
- Customer Relationship Management
Operations Management major with track in
In this track, the courses provide you with the skill set to transform data into useful information, identify trends and challenges, and ultimately empower companies to make smarter, data-driven business decisions. Elective courses encompass a range of business analytics applications, from supply chain management and logistics to warehousing, fulfilment, and business process improvement.
4 Compulsory Courses:
- Introduction to Business Analytics/ Analytics Foundations*
- Computational Thinking/ Computational Thinking and Programming
- Business Data Management/ Data Management*
- Service and Operations Analytics
*All students opting for LKCSB’s Analytics tracks should take Introduction to Business Analytics. Non-SCIS students should take Business Data Management instead of Data Management. Only students declaring majors from SCIS should take Data Management.
2 Operations Analytics Track Electives
Some examples of Operations Analytics Track electives:
- Supply Chain Analytics
- Managing Process Improvement
- Logistics and Transportation Management
- High Performance Warehousing and Fulfillment
- Computer Simulation
This track equips you with knowledge about transportation and logistics, operations management, and maritime technology. The core and elective courses offered by expert faculty from SMU and overseas include topics such as logistics, port operations, digitisation, maritime law, and business analytics. Your learning will be extended through non-credit courses from practitioners, internships, overseas study missions, local site visits, and work-study electives.
4 Compulsory Courses:
- Port-Focal Logistics and Maritime Operations
- Logistics and Transportation Management
- Shipping Business
- Law of International Trade
2 Maritime Business & Operations Track Electives
Some examples of Maritime Business & Operations Track electives:
- Sustainable Operations
- High Performance Warehousing and Fulfilment
- Sustainable Shipping and Ports
- Shipping Strategies – the Digital Dimensions (SSDD)
- Trade Finance
At least 3 non-credit courses
Examples include:
Agri-Commodities, Maritime and Logistics Management, Commodity and Energy Trading, Geopolitics and the Impact on Shipping Routes, Financial Risk Management, Sustainability, Carbon Trading, The LNG Value Chain, Container Liner Trade, Technology and Trade, Port Operations, Data Analytics.
Communication Management major with track in
The Data, Design, & Communication track is for students who want to learn how to turn data into creative insights; design engaging digital experiences and products; as well as create impactful narratives with GenAI. The track is especially suitable for students who are interested in emerging jobs in the digital economy that traverse various disciplines.
3 Compulsory Courses:
- Machine Learning for Communication Management
- User Experience and Digital Product Design OR Interaction Design and Prototyping
- Design Thinking and Communication
3 Data, Design, & Communication Track Electives
Some examples of Data, Design, & Communication Track electives:
- Storytelling for Organisations and Brands
- Communication Strategies in the Digital Age
- Digital Media, Entertainment and E-commerce Ecosystem
- The Business of the Creative Industries
The LKCSB Bachelor of Business Management (BBM) programme gives students the flexibility to personalise their study path according to their ambitions and interest. Students will master fundamental skills of business management and leadership skills, and gain insights into major areas of global business. Through our small class learning environment taught by world-class teaching faculty members, students get involved in numerous team-based hands-on projects and challenging real-life business case studies.
CORE CURRICULUM
The SMU Core Curriculum is a holistic programme that initiates undergraduates into a journey toward intellectual dynamism and self-actualisation. It is based on the following 3 pillars:
The Capabilities pillar equips students with 21st century skills necessary to thrive in an increasingly digitised and data-driven working environment.
Numeracy (1 course unit)
- Introductory Statistics
Modes of Thinking (1 course unit)
Choose one course, e.g.:
- Critical Thinking in the Real World
- Computational Thinking
- Managing in a Volatile, Uncertain, Complex and Ambiguous Context
Managing (2 course units)
- Management Communication
- Choose one other course, e.g.:
- Business, Government and Society
- Leadership and Team Building
- Negotiating in Management and Business
- Spreadsheet Modelling and Analytics
- Working and Managing in a Digital World
Writing and Reasoning (1 course unit)
Internship (1 course unit)
The Communities pillar trains students to understand the economic, technological, and cultural systems that shape our interactions with our communities.
Economics and Society (1 course unit)
Technology, Science and Society (1 course unit)
Choose one course, e.g.:
- Technology and World Change
- Climate Change: Global and Local Solutions
- Science and Technology Studies: Where Science Meets Society
- Climate, History and Society
- Technological Innovations Enhancing Urban Sustainability
Cultures of the Modern World (1 course unit)
Choose one course, e.g.:
- Contemporary South Asian Societies
- Cultural History of the Cold War in Asia
- Foreign Languages
- Understanding China's Economic Miracles: Social Origins and Social Impact
- Singapore: Imagining the Next Fifty Years
Community Service (1 course unit)
The Civilisations pillar immerses students in perennial debates that cut across time and space, critical dialogue between multiple and competing paradigms of problem-definition, and potential solutions to global challenges.
Ethics and Social/Corporate Responsibility (1 course unit)
- Ethics and Corporate Responsibility
Big Questions (1 course unit)
Global Exposure
BUSINESS CORE
The Business Core provides you with grounding in the theories, concepts, and working tools that are essential for operating in a modern business environment.
- Finance
- Marketing
- Operations Management
- Management of People at Work
- Strategy
- Decision Analysis
- Financial Accounting
- Management Accounting
- Business Law
- A ‘Business in Context’ course
- Capstone: The Design of Business
BUSINESS MAJOR
A business major is an area of specialisation. Students may choose to do one or two majors.
- Finance
- Marketing
- Operations Management
- Organisational Behaviour & Human Resources
- Strategic Management
- Communication Management
- Quantitative Finance
- Innovation & Entrepreneurship
Only as second major:
- Digital Business
- Sustainability Management
While BBM students have to choose a first major offered by LKCSB, a second major can be chosen from among the majors offered by all schools at SMU. Students can also decide to be a generalist and not declare a major, in which case they can complete six courses from any of the ten business majors above (i.e. these courses can be from multiple majors).
Further specialisation within a sub-field of a major is possible by taking on a track.
FREE ELECTIVES
ADDITIONAL GRADUATION REQUIREMENTS
The Additional Graduation Requirements to complete the SMU Core Curriculum experience are:
- Digital Technology/Data Analytics (D/D)
- Sustainability
- Singapore and Asia Studies
Students can meet each graduation requirement by enrolling in specific courses, or, in select Schools, through programme or major core courses where the relevant content has already been integrated to meet the graduation requirement.
Click here for more details.
The list of courses provided may not be exhaustive. The full list can be found via the Course Catalogue.
