A journal article on using augmented reality in retail, written by three people associated with the Lee Kong Chian School of Business, has won the H. Paul Root Award for 2022.
The annual prize, co-sponsored by the American Marketing Association (AMA) and the Marketing Science Institute (MSI), is given to the Journal of Marketing article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year.
A paper on electric vehicle charging that was written by an Associate Professor of Operations Management has been accepted for publication in the journal, Operations Research.
