Faculty Profile

Education

2020

Ph.D., Business Administration (Marketing)
University of Utah

2014

M.S., Business and Management: Information Systems 
University of Maryland

Current Position(s) Held

Awards, Recognition and Honors

• Winner, 2025 Best Marketing Paper in Management Science Award

• Lee Kong Chian School of Business Dean's Teaching Honour List, 2022, 2023, 2024

• ISMS Early-Career Scholars Camp Fellow, 2022

• Singapore Minister of Education Tier 1 Research Grant (S$ 34,000), 2022

• Singapore Minister of Education Tier 1 Research Grant (S$ 33,000), 2021

• Third Place, CSAMSE Practice Award, 2021

• Lee Kong Chian School of Business Retail Scholar, 2021

• AMA-Sheth Foundation Doctoral Consortium Fellow, 2018    

• David Eccles School of Business Doctoral Student Teaching Excellence Award, 2018

Research Interests

• Digital Marketing

• Generative AI 

• Online Reviews

• Travel & Tourism

• Online Video Advertising

• Sustainability

• Social Media
   

SELECTED JOURNAL ARTICLES (REFEREED)

• Linyi Li, Shyam Gopinath, and Stephen J. Carson. "History Matters: The Impact of Online Customer Reviews Across Product Generations." Management Science 68, no. 5 (2022): 3878-3903.           
              * Winner, 2025 Best Marketing Paper in Management Science Award