Research

Increasing the Impact of Management Research

Professor Gerard George, the Dean of the Lee Kong Chian School of Business (LKCSB) and former editor at the top ranked Academy of Management Journal (AMJ), has been at the forefront of efforts to make management research papers more impactful.

Uncovering stock market secrets

Dr Weikai Li hopes to shine a light on how human irrationality affects stock market trading.*  

Most people will be familiar with the economic concept that man is a rational creature who makes decisions that will maximise his wealth. Even though this concept underlies most models of human behavior, there is one minor problem: sometimes, people don’t behave rationally. Because of emotional or psychological factors, people will engage in irrational behavior.   

The business of banner advertising 

Dr Ernst Osinga is an expert in online marketing who studies the impact of banner advertising for the web and for mobile. Just don't ask to be his friend on Facebook.

Dr Ernst Osinga is fascinated by digital marketing. The Assistant Professor of Marketing has authored papers on banner advertising, mobile ads, and in-site display advertising. 

"I'm interested in how consumers make decisions in the digital world."

Learning from failure

Betrayed by Wall Street during the Great Recession helped shape Assistant Professor David Gomulya’s research interests.

Many investors took a big hit during the Great Recession of 2008. Among those affected was a young postgraduate in Seattle, Washington by the name of David Gomulya.

While he was as badly stung as anyone else, what was particularly painful was the fact he had actually foreseen that the markets would hit the rocks, but had remained invested nonetheless.

Using Computer Games to Teach Decision Making

Strategic management and decision making under uncertainty are important skills to have for future corporate leaders. To make the subject come alive, students have been using a classroom computer simulation game developed jointly by Assistant Professor Geng Xuesong, the Centre for Teaching Excellence and Singapore University of Technology and Design. The game “CoFounders of the North” has been used successfully in multiple courses at the undergraduate and postgraduate level at Singapore Management University.