Lee Kong Chian School of Business
Sungjong ROH
Full-time Faculty
Assistant Professor of Communication Management (Education)
Education
| 2015 | Ph.D., Cornell University |
| 2008 | M.A., Korea University |
| 2004 | B.A., with Great Honor, Korea University |
Current Position(s) Held
| July 2015 - Now | Assistant Professor of Communication Management |
| Lee Kong Chian School of Business, Singapore Management University |
Awards, Recognition and Honors
- NSF Doctoral Dissertation Improvement Grant (Decisions, Risk, and Management Sciences Program, National Science Foundation, 2014 - 2015.
- Anson E. Rowe Promising Graduate Student Award, Department of Communication, Cornell University, 2013.
- Cornell University Travel Grant, Graduate School, Cornell University, 2011 - 2015.
- Ilju Graduate Dellowship, Ilju Foundation, South Korea, 2011 - 2015.
- Gallup Korea Award, Korean Association for Survey Research & Gallup Korea, 2010.
- Graduated with Great Honor, Korea University, 2004.
- Chungsoo Fellowship, Chungsoo Foundation, South Korea, 2000 - 2004.
Research Interests
- Judgement and Decision Making
- Temporal Framing
- Strategic Data Visualization
- Motivated Reasoning
- Narrative/Storytelling Management
Selected Publications (Peer-reviewed Academic Journals)
- Roh, S., & Schuldt, J. P. (2014). Where there’s a will: Can highlighting future youth-‐targeted marketing increase support for soda taxes? Health Psychology, 33(12), 1610-‐1613.
- Schuldt, J. P., & Roh, S. (2014). Of accessibility and applicability: How heat-‐ related primes affect belief in “global warming” and “climate change.” Social Cognition, 32(3), 219-‐240.
- Niederdeppe, J., Roh, S., & Shapiro, M. A. (2015). Acknowledging individual responsibility while emphasizing social determinants in narratives to promote obesity-‐reducing public policy: A national randomized experiment. PLoS ONE, 10(2), e0117565.
- Roh, S., McComas, K., & Rickard, L., & Decker, D. (2015). How motivated reasoning and temporal frames polarize understanding of zoonotic disease risk. Science Communication, 37(3), 340-‐370.
- Schuldt, J. P., Roh, S., & Schwarz, N. (2015). Questionnaire design effects in climate change surveys: Implications for the partisan divide. The ANNALS of the American Academy of Political and Social Science, 658(1), 67-‐85.
- Roh, S., & Niederdeppe, J. (in press). The word outside and the pictures in our heads: Contingent framing effects of labeling on health policy preference by political ideology. Health Communication.
