Disciplines

Welcome to SMU Operations Management Group!

Faculty members in our group received Ph.D. degrees from top research universities. Many of us have won competitive research, teaching, and service awards. Our mission is to transform students to service better, to produce better, and to run business better. We are the Science of Better.

We will teach you not just to deliver services and products, but to do it more efficiently and economically than your competitors. We will train you to become a valuable asset for any companies seeking to become leaders in today's global economy.

If you are an undergraduate student, start by taking our courses in Decision Analysis, Operations Management, Service Processes, Supply Chain Management, Project Management, Sustainable Operations, Service and Operations Analytics, Operations and Supply Chain Management in Healthcare, Managing Processing Improvement, High Performance Warehousing and Fulfilment, Logistics and Transportation Management, Operations Strategy, Computer Simulation, and many other interesting and useful subjects. Please click here to watch a short presentation that introduces the OM major and electives at SMU. You can also participate in a variety of events, such as industry talks, networking sessions, and company visits organised by the OM Society.

If you are planning to pursue a Ph.D. degree, you are welcome to apply to our Ph.D. in Business (Operations Management) programme. You will receive very rigorous training through our Ph.D. courses and will do top-tier research with our faculty members, who have been actively publishing in leading academic journals such as (in alphabetical order) Academy of Management Journal, Information Systems Research, INFORMS Journal on Computing, Journal of Operations Management, Management Science, Manufacturing & Service Operations Management, Marketing Science, Mathematical Programming, Operations Research and Production and Operations Management. You can learn more about our research from our recent publications. Furthermore, you will have many opportunities to interact with distinguished and aspiring scholars from leading research universities around the world through our research seminars and summer camps.

The research interests of the group are diverse and our expertise falls in the three broad areas of: Consumer Behaviour, Quantitative Modeling, and Strategy. For more information about the specific interests of each faculty member, please click here. The strength of the group is reflected in the fact that all of us received training from reputable PhD programmes, such as those at Columbia University, Emory University, University of Florida, and University of Toronto. This has helped to ensure a level of research productivity that we can be proud of. According to the University of Texas Dallas Global Top 100 Ranking for research, based on research published between 2009 and 2013, our group is ranked #2 in Asia and #1 in Singapore. Our publications appear in the top journals of the field, including Marketing Science, Management Science, the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Marketing.

We offer the Marketing major at the undergraduate level. Our graduates have gone on to build illustrious careers as brand managers, business development executives and consultants, in a wide variety of industries, including consumer goods, financial services, tourism, technology, retailing, industrial goods and services, advertising, and marketing research. The group is proud to say that we do well on the teaching front as well – our members are consistently named to the Dean’s Honour List for Teaching and have received university-level nominations and awards for Teaching Excellence.

We also have a PhD in Marketing programme with high quality students and urge those interested in an academic career in marketing to explore our programme for the rigorous training that it offers. 

In teaching, the finance group offers both undergraduate and graduate courses, such as Analysis of Equity Securities, Analysis of Fixed Income Securities, Analysis of Derivative Securities, Corporate Finance, Entrepreneurial Finance, Financial Innovation, International Finance, Investment Banking, Advanced Portfolio Management, Real Estate Investments and Finance, and Wealth Management and Advisory. Undergraduates who major in finance also have the opportunity to choose a track to specialise in. Tracks in the finance major include Banking, International Trading, Wealth Management, Finance Analytics, and Real Estate.

Our programmes have received industry certification and are highly ranked. In particular, our BBM (with Finance major), MSc in Applied Finance (MAF), and MSc in Wealth Management (MWM) degrees have achieved CFA Program Partner status and we are one of the qualified Chartered Alternative Investment Analyst (CAIA) Association Academic partners. In terms of rankings, our MWM has been recognised as one of the top three finance Masters programmes in the world by the Financial Times (FT) Masters in Finance Post-experience Ranking 2020, and the MAF program is ranked 5^th among Asian business schools and 40^th in the world in the FT Masters in Finance Pre-experience Ranking 2020. And in 2018, SMU is ranked 30^th in Financial Times for MBAs for Finance. We also have a Global Master of Finance dual-degree programme which offers the opportunity to study in two world-class universities: Singapore Management University in Singapore and Washington University in St. Louis, USA.

The Communication Management major encompasses the knowledge and skills necessary for navigating the complex world of communication in the age of artificial intelligence. As technology continues to reshape how we connect, communicate, and consume information, professionals in this field play a pivotal role in shaping narratives and experiences, influencing behaviour, and driving organizational success. The major equips students with the skills and strategic thinking to create and deliver compelling narratives, design captivating digital experiences and products, and build relationships with strategic stakeholders. Graduates emerge as versatile communicators who can harness data, design, and digital technologies to help organizations achieve desired outcomes.

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Our recent graduates (2021-23) work in a spectrum of industries, spanning a gamut of roles. They include:

Corporate/Marketing Communication

• Communications and Government Affairs Associate, GSK
• Strategist, TBWA
• Integrated planner, BBDO

Sales

• Account Manager, Google
• Account Strategist, Google
• Sales Analyst, Mastercard
• Ad Optimization Specialist, Twitter 
• Associate, Digital Solutions, PwC
• Regional Online Marketing Associate, Shopee
  

UX Designers

• Interaction Designer, Accenture Song 
• User Experience Specialist, TikTok 
• Content Designer, TikTok 

Product Managers

• Product Manager, HP 
• Product Manager, Singtel
• Product Specialist, Google  

Business Strategists

• Partnerships Digital Acceleration, SAP
• Consultant (Strategy & Communications), Teneo
• Business and Design Strategist, Design Innovation SG