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Faculty

Sandeep R. CHANDUKALA
Associate Professor of Marketing
Ph.D. (Marketing), The Ohio State University

Sandeep Chandukala joined Lee Kong Chian School of Business, Singapore Management University in 2015 as Associate Professor of Marketing. Prior to joining SMU, Sandeep was Assistant Professor of Marketing and 3M Jr. Faculty Fellow at Indiana University’s Kelley School of Business. He has a Ph.D. in Marketing (with a minor in Statistics) from The Ohio State University, MS (MAS) and MBA from University of Texas at Dallas, MS (Computer Engineering) from University of Minnesota and B.E. from Osmania University.

Sandeep’s research interests are related to developing quantitative models of consumer behavior using industrial data. In particular his modeling interests are in understanding and measuring the impact of promotions, advertising and new products and proposing new approaches for market segmentation using Bayesian and Markov Chain Monte Carlo (MCMC) methods. His research has appeared in Marketing Science, Journal of Marketing, Marketing Letters and Customer Needs and Solutions. Sandeep was awarded the 3M Junior Faculty Fellowship at the Kelley School of Business from 2010 to 2012. He also won the Kelley School of Business Innovative Teaching Award in 2010; was finalist for Trustees Teaching Award from 2011 to 2015 and was nominated for Sauvain Teaching Award in 2012, 2013 and 2014. At Kelley, he has taught data analysis, database marketing and analysis of marketing data courses to undergraduates.

 

Hannah H. CHANG
Associate Professor of Marketing
Ph.D. (Marketing), Graduate School of Business, Columbia University

Dr. Hannah H. Chang is Associate Professor of Marketing (with tenure) at Lee Kong Chian School of Business, Singapore Management University (SMU). She is an Academic Fellow at the Institute on Asian Consumer Insight. Prior to joining SMU in October 2008, she received a M.Phil. and a Ph.D. in Marketing from the Graduate School of Business, Columbia University in New York City. Her research addresses two substantive questions in consumer behavior: (1) What is the role of feelings in consumer judgments and decisions? and (2) How do we design decision environments to be more effective for individuals, businesses, and society? In answering these questions, her research focuses on the themes of affect (feelings and moods), psychological proximity (in time, interpersonal closeness, and physical space), and the self (self-construal and self-regulation). Dr. Chang’s work has appeared in Psychological Science and Journal of Consumer Research. In addition, her research won the 2009 La Londe Conference Best Paper Award for “Differential Reliance on Feelings in the Present vs. the Future (or Past): Affect as a Decision Making System of the Present.” Another article (JCR, April 2015) has been selected by Marketing Science Institute’s Academic Trustees as a “must-read” for marketing practitioners. At SMU, she was awarded the Lee Foundation Fellowship for research in 2011-12 for research excellence. 
 
At SMU, Dr. Chang teaches several courses—Marketing, Consumer Behavior, Marketing Research, and Pro-Seminar—at the undergraduate level and the postgraduate level. She has been on the Dean's Teaching Honor List for 2008-09, 2009-10, 2010-2011, 2012-13, 2013-14, 2014-15, and 2015-16.
 
Currently, Dr. Chang is on the Executive Committee at the European Marketing Academy (EMAC) as the National Representative for Singapore. She is also on the Journal of Business Research Editorial Review Board.
 

CHUNG Seh-Woong
Assistant Professor of Marketing (Education)
Ph.D. (Marketing), University of Toronto

Seh-Woong Chung's research interests center around implicit memory and accessibility, in particular, the effects of various implicit and explicit memory factors (e.g. fluency, accessibility, attention, etc.) on brand choices. A secondary research interest is in understanding consumer responses to innovations and product configurations (e.g., modularity). He holds a Ph.D. from the University of Toronto, M.A. in Sociology from Utah State University, and B.A. in political science from Yonsei University.


Geoffrey DA SILVA
Senior Lecturer in Marketing
MBA (National University of Singapore)

Geoffrey has spent some 36 years in industry prior to joining SMU. He held various appointments in private and public sector organizations primarily in the education sector. Over the last 17 years he worked at Temasek Polytechnic Business School where he held appointments as Course Manager in the departments of Marketing and Retail Management.

He actively works on company seminars and training courses in marketing and retailing.

He is the co-author with Professors Philip Kotler and Gary Armstrong in “Marketing: An Introduction (an Asian Perspective) published in 2007. 

 

HAN Jin-Kyung
Professor of Marketing
Ph.D. (Marketing), Columbia University

Jin K. Han is Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University. He is also the Director of Research, of SMU Center for Marketing Excellence. He received A.B. in Applied Mathematics/Economics from Brown University and obtained M.Phil. and Ph.D. in Marketing from Columbia University. His expertise is in the areas of strategic brand management, marketing strategy and innovation - topics on which he has published articles in top scholarly marketing and management journals as Journal of Marketing, Management Science, Journal of Consumer Research, among others.

Leveraging his expertise in branding and marketing strategy, he has consulted/taught executive seminars for companies across diverse industries: Louis Vuitton/Moet Hennessy Group (luxury goods), Jardine Fleming (banking), Samsung Electronics (semiconductors, consumer electronics), Samsung Fire & Marine (insurance), Johnson & Johnson (hospital division), Amore Pacific (cosmetics), Cheil-Jedang (fast-moving consumer goods). Prior to joining SMU, he has held positions at the Hong Kong University of Science & Technology, KDI School of Public Policy & Management (Seoul), and the International Security Council (Washington, DC).

 

KIM Jongmin (On Leave)
Assistant Professor of Marketing
Ph.D. (Marketing), Yale University

Jongmin Kim joined Lee Kong Chian School of Business, Singapore Management University in 2013 after completing her Ph.D. in Marketing from the Yale School of Management. She holds dual Bachelor's degrees in Psychology/Business Administration and M.A. in Social Psychology from Seoul National University. Her research interests focus on (a) consumer goals and valuation, (b) judgment and decision making, and (c) affective forecasting. For instance, Jongmin examines how feelings of moving toward a goal influence evaluations of rewards. She also explores how consumer prediction differs from actual experience in gift giving. Jongmin has published her work in the Psychological Science and the Cognition and Emotion. 
 

Jung Kyun KIM
Assistant Professor of Marketing
Ph.D. (Marketing), Northwestern University

Jung K. Kim is an assistant professor of Marketing at Lee Kong Chian School of Business, Singapore Management University. He received his Ph.D. in Marketing from Kellogg School of Management, Northwestern University and holds a B.S. in Marketing (summa cum laude) from the University of Arizona and a M.S. in Marketing from Northwestern. His research interests focus on (a) how consumers use products and brands to reflect important aspects of the self and (b) how upholding certain personal values influence consumer behavior. Jung’s work has been published in the Psychological Science and has been featured in several media outlets such as the TIME magazine (online), the Guardian, and Huffingtonpost. 

 

Nirmalya KUMAR 
Professor of Marketing
Ph.D. (Marketing), Northwestern University

Nirmalya Kumar joined Singapore Management University in May 2017. Previously, he was Member-Group Executive Council at Tata Sons.  At Tata Sons, responsible for group strategy, he reported to the Chairman Cyrus Mistry. 

As an academic, he has also taught at Columbia University, Harvard Business School, IMD (Switzerland) and Northwestern University (Kellogg School of Management).  Nirmalya has written seven books, five of which are published by Harvard Business Press: Marketing as Strategy (2004), Private Label Strategy (2007), Value Merchants (2007), India’s Global Powerhouses (2009), and India Inside (2012). Brand Breakout: How Emerging Market Brands Will Go Global is his latest book.

Nirmalya is widely published with six articles in the Journal of Marketing Research (the premier journal for marketing academics) and nine appearances in the Harvard Business Review (the premier journal for business practice). His publications have attracted more than 17,000 citations on Google Scholar.
 
As a consultant, coach, and conference speaker, Nirmalya has worked with more than 50 Fortune 500 companies in 60 different countries. He has served on several boards of directors including ACC, Ambuja Cement, Bata India, Tata Capital, Tata Chemicals, Ultratech, and Zensar, all with more than billion dollars in capitalization.
 
Nirmalya received his B.Com. from Calcutta University (graduating first in a class of 5,251 students), his MBA from the University of Illinois at Chicago (scoring a perfect 5.0 grade point average), and his PhD in marketing from Kellogg Graduate School of Management (winning the Marketing Science Institute's Alden G. Clayton Award for his PhD dissertation). 
 
The above has led to 1,000+ press appearances, six European case (ECCH) adoption awards, as well as several teaching, research, and lifetime achievement honors. In 2010, Speaking.com voted Nirmalya amongst the top 5 marketing speakers worldwide; the Economic Times placed him 6th on the list of Global Indian Thought Leaders; whilst the Economist referred to him as a “rising superstar” in their cover story “The New Masters of Management.” In 2011, he was included in Thinkers50 (the biannual listing of the top 50 management thinkers in the world) and received their “Global Village Award” (for the person who contributed most to the business community's understanding of globalization and the new frontiers established by the emerging markets).  In 2012, he was named among the 50 Best B-School professors in the world and among the 50 most influential Business School professors in 2013.
 
In his personal life, Nirmalya is a passionate supporter of the arts and charitable causes. In recognition of his patronage and promotion of South Asian Art, the School of Oriental and African Studies (SOAS), University of London, awarded him an Honorary Fellowship in 2012. 


 

Michelle LEE
Associate Professor of Marketing (Education)
Ph.D. (Marketing), University of Toronto Rotman School of Management

Michelle Lee holds a Ph.D. from the Rotman School of Management at the University of Toronto. Her main research focus is on the more passive or unconscious influences of memory on consumer behaviour. In particular, she has examined how effects of memory in the form of perceptual and conceptual fluency can give rise to the mere exposure effect. She has also looked at how consumers rely on their memory performance (rather than the content of their memory) in forming attitudes. Her secondary research interest involves looking at how context influences consumer choice and evaluation of products.


Anirban MUKHERJEE
Assistant Professor of Marketing
Ph.D (Marketing), Cornell University

Prof. Mukherjee is a member of the Faculty at the Lee Kong Chian School of Business (marketing area) at Singapore Management University (SMU). Prior to joining SMU marketing, Prof. Mukherjee studied for a B.Sc. in Electrical and Computer Engineering (2003), and a M.Sc. and Ph.D. in Marketing from the Johnson Graduate School of Management (2008, 2009), both at Cornell University. Prior, he studied at The Doon School, Dehra Dun (353 KA, 1999).

Prof. Mukherjee is an expert in quantitative and computational marketing. His research develops and applies cutting-edge (empirical) quantitative and computational methods to examine managerially and substantively important marketing phenomena.
When, how, and why do consumers change? This question underlies Prof. Mukherjee's research. The first essay of his doctoral dissertation, published in the Journal of Marketing Research, develops novel structural econometric models of demand to measure seasonality in posttheatrical movie demand. The second essay of his doctoral dissertation builds a novel structural econometric model of dynamic studio competition to investigate the (seasonal) competitive release timing game.
 
Prof. Mukherjee's research has since expanded into examining the macro-economy on consumers, firms, and financial markets. In research published in the Journal of Retailing, Prof. Mukherjee examines the impact of the internal and external economic environment of a firm on the value relevance of its marketing activities. In another project, Prof. Mukherjee studies the impact of macroeconomic growth on product attribute preferences, and thus on brand and product shares, in differentiated durable goods. This work was the recipient of the best paper award (both overall, and in the marketing analytics track) at ANZMAC 2015.
 
Prof. Mukherjee's research extends the scope of prior empirical evidence from North America and Europe to the emerging markets. For example, he examines the impact of the macroeconomic environment on the demand for Bollywood movies in India. In another project, he examines if private label shares in 68 countries and 59 categories show signs of global convergence, and relates long-run private label share differentials (across countries) to the retail landscape.
 
Last, in a new stream of research, Prof. Mukherjee studies crowdsourcing, i.e. a mass collaboration between a firm, its designers, and its consumers. Despite tremendous interest in both the academic and the practitioner community, likely due to a paucity of data, relatively little is known about crowdsourcing. Prof. Mukherjee's research examines a carefully collected, novel, large-scale dataset tracking over 150,000 designs, submitted by over 40,000 designers, rated 150 million times by over 500,000 users.

Prof. Mukherjee is actively involved in the academic field. He serves as an ad-hoc reviewer for several prominent economics and marketing journals, and is a member of the Editorial Board of the Asia Marketing Journal, the flagship journal of the Korean Marketing Association. 

 

Ernst C. OSINGA

Assistant Professor of Marketing
Ph.D (Marketing), University of Groningen

Ernst C. Osinga is an Assistant Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University. Prior to joining SMU, Ernst held an Assistant Professor position at Tilburg University.  He obtained his PhD, cum laude, from the University of Groningen. His research interests are in the areas of pharmaceutical marketing, the marketing-finance interface, and (online) retailing. His research has been published in the Journal of Marketing and Journal of Marketing Research. He received a 250,000 euro Veni research grant from the Netherlands Organisation for Scientific Research (NWO). Ernst served as an expert witness for the Court of Amsterdam and provided guidance to large players in the pharmaceutical and advertising industry. Ernst taught courses on marketing models, customer intelligence, and marketing research. He obtained A+ teaching evaluations at the University of Groningen and Tilburg University.
 

Seshan RAMASWAMI
Associate Professor of Marketing (Education)
Ph.D. (Marketing), University of Florida

S. Ramaswami's research interests center around consumer and managerial judgment and decision making, in particular, the effects of various contextual factors such as characteristics of competing brands, preference elicitation methods, product line context, delayed outcomes, framing, and assortment characteristics. A secondary research interest is in understanding the marketing issues in the emerging economies. His research in these areas have been published in the Journal of Consumer Research, Journal of Retailing and Journal of Macromarketing. He holds a Ph.D. from the University of Florida, a PGDM from the Indian Institute of Management at Ahmedabad and a undergraduate degree in Mathematics from the University of Mumbai.


Srinivas K.REDDY
Professor of Marketing
Ph.D. (Business), Columbia University

Dr. Srinivas K. Reddy is Professor of Marketing and Director, Center for Marketing Excellence, Academic Director, LVMH-SMU Luxury Brand Initiative, Lee Kong Chian School of Business, Singapore Management University. He served as the Associate Dean of General Management overseeing the MBA and the Executive MBA programs. Previously, he was the Robert O. Arnold Professor of Business and the Director of the Coca-Cola Center for Marketing Studies, Terry College of Business at the University of Georgia. He holds M.Phil and Ph.D. degrees in Business Administration from Columbia University. Dr. Reddy was on the faculties of New York University’s Stern School of Business, Columbia University, University of California, Los Angeles and the Stanford Business School. 

Dr. Reddy's expertise is in innovation, new product development, marketing and competitive strategy involving new brands and services. His research has been published in Journal of Marketing, Journal of Marketing Research, Management Science, Statistical Science, Social Networks, Neuroimage, Marketing Letters, Journal of the Academy of Marketing Science, Decision Support Systems and Journal of Business Research. His paper "The Impact of Brand Extension Introduction on Choice," with Vanitha Swaminathan and Richard J. Fox  in Journal of Marketing, was the winner of the 2002 Lehmann Award for the Best Dissertation-Based Article. In 2006, he was awarded IBM’s prestigious SUR grant to study corporate innovativeness and innovation conversion. He has consulted and taught executive programs for IBM, Coca-Cola Company, Miller Brewing, Pfizer, Eli Lilly, Bristol-Myers- Squibb, Satyam Computer Services, Chase, Turner Broadcasting, Cox Interactive Media, United Parcel Service, Equitable, Ford Foundation, PWC, MasterCard, Unilever. He was nominated as the MBA Teacher of the Year in 1999, 2000, 2002 and 2005. Dr. Reddy was the recipient of MBA Excellence in Teaching Award in 2014 and one of 3 at SMU to be nominated for Teaching Excellence in Executive Development in 2014 and 2015. His award winning cases on Gillette in India and Oreo in China have been featured in Financial Times.

Dr. Reddy along with Professor Krishna Palepu of Harvard Business School was the advisor to the Chief Minister of Andhra Pradesh, India on the state’s Vision 2020 program for economic development. He was the founding director of Quantum National Bank, Atlanta in 1995. He was also the co-founder of enLeague, a start-up company involved in developing technological solutions for enterprise peer-to-peer networks. He was on the advisory board of Navigauge, a radio audience dynamics/telematics company, and Panacea, an electronic medical practice company. He was a Director of MRII (Marketing Research Institute International 2001-2007) and is currently an Advisory Board member of GfK MIR, Germany.
 

Rajendra K.SRIVASTAVA
Professor of Marketing
Ph.D. (Marketing), The University of Pittsburgh

Rajendra Srivastava is the LKCSB Chair in Marketing Strategy and International Business at Singapore Management University. He is Dean-Designate, Indian School of Business (Hyderabad & Mohali) effective January 1 2016. He has served as Provost and Deputy President, Singapore Management University, and as Senior Associate Dean at both the University of Texas at Austin and at Emory University.

A leading authority on the impact of marketing on business and financial performance, his research interests include business model innovation, marketing metrics, value of market-based intangible assets (brands, channels) and management of growth and risk. His work on assessing the impact of marketing strategy business and financial performance has influenced both theory and practice on topics ranging from marketing accountability and strategic metrics across the globe. His paper linking market-based assets and market-facing business processes to shareholder value in the Journal of Marketing received the Maynard Award for the article judged to contribute most to the development of theory in marketing, the MSI/Paul Root Award for the article judged to contribute most to the practice of marketing, as well as the AMA/Sheth Foundation Award for long-term impact on marketing.

Professor Srivastava has worked closely with industry and has provided executive training and consultancy services largely in Technology/B2B and Services sectors for companies spanning North America, Europe, Asia and Africa. Raj has also served as a visiting faculty member at London Business School, Indian School of Business and Helsinki School of Economics (Aalto University). He holds a B.Tech. (Mechanical Engineering) from Indian Institute of Technology, Kanpur, MS (Industrial Engineering) from the University of Rhode Island, and MBA and Ph.D. in Business from the University of Pittsburgh.

 

TAN Chin Tiong
Professor of Marketing
Ph.D. (Business), The Pennsylvania State University

Professor Tan Chin Tiong is Senior Advisor to President at the Singapore Management University.  He was the founding Provost and Deputy President of Singapore Management University from 1999 to 2009. He was also the founding President of Singapore Institute of Technology from 2009 to 2013.  He received his Ph.D. in Business from the Pennsylvania State University. Prof Tan published his research in many international journals including the Journal of Consumer Research, International Journal of Bank Marketing, Marketing and Psychology, International Journal of Marketing, Journal of International Business Studies, Research in Marketing, International Marketing Review, Journal of the Academy of Marketing Science, Marketing Intelligence & Planning, European Journal of Marketing and others. He sat on the editorial boards of several international journals. Dr Tan has chaired and organised several international conferences for international professional associations such as the American Marketing Association, Association for Consumer Research and Academy of International Business.

His authorship encompasses works on Asian-focused marketing principles and strategies, which he co-wrote with Philip Kotler (Principles of Marketing: An Asian Perspective, 2011, Pearson; Marketing Management: An Asian Perspective, 2012, Prentice Hall; and Principles of Marketing: A Global Perspective, 2009 Prentice Hall) and John Quelch (Strategic Marketing Cases for 21st Century Asia, 2000, Prentice Hall). He also co-authored New Asian Emperors: The Business Strategies of the Overseas Chinese, 2009, John Wiley; The Chinese Tao of Business: The Logic of Successful Business Strategy, 2004, John Wiley; New Asian Emperors: The Overseas Chinese, Their Strategies and Competitive Advantages, 1998, Butterworth-Heinemann; and Marketing Insights for the Asia Pacific, 1996, Heinemann Asia.

Prof Tan was the non-executive chairman of a listed company: Superior Multi-Packaging Ltd, and he is the independent director of Citibank Singapore and several other listed companies. 

 

Kapil R. TULI
Associate Professor of Marketing
Ph.D. (Marketing), Emory University

Dr. Tuli joined the Lee Kong Chian School of Business, Singapore Management University in 2006 after completing his PhD in Marketing from the Goizeuta Business School, Emory University. Prior to completing his PhD from Emory University, Dr. Tuli completed his Masters in Marketing & E-Commerce at Texas A&M University, a Post Graduate Diploma in Business Administration from NMIMS University (Mumbai), and a Bachelors in Chemistry from Mumbai University, India.

 
Dr. Tuli interests lie at the intersection of Marketing Strategy and Finance and he has published several papers in leading marketing journals, Journal of Marketing, Journal of Marketing Research, and Management Science. One of his publications, “Rethinking Customer Solutions: From Product Bundles to Relational Processes” (co authored with Dr. Ajay Kohli and Dr. Sundar Bharadwaj), was published as a Lead Article in the Journal of Marketing and was also selected as a finalist for the prestigious Maynard Award for 2007. He has also published papers in the Journal of Marketing that examine the effects of marketing metrics such as customer satisfaction and brand quality on the risk and returns of stock returns. His research published in the Journal of Marketing looks at the effect of multiple types of alliances between suppliers and customers, on the supplier's growth in and volatility of sales to their customers. More recently, his work examines the financial consequences of outsourcing the CRM function of a firm, and has been accepted for publication at Management Science.
 
Apart from publications, Dr. Tuli has received a number of awards for his research contributions. Early in his doctoral program, Dr. Tuli won the best Paper Award for "Customer Firm Relationships: Identifying the Empirical Generalizations" (with Dr. Sundar Bharadwaj) in the Marketing Relationships and Inter-Organizational Issues Track at AMA Summer Educator's Conference, Chicago, IL, August 2003. Subsequently, he was the winner of the 2005 ISBM Business Marketing Doctoral Support Award Competition for the dissertation titled, "Relationship Multiplexity: Effects on Sales Growth and Volatility from a Customer" (Advisors: Ajay Kohli, and Sundar Bharadwaj). Dr. Tuli, also selected to represent Goizeuta Business School, Emory University as a Consortium Fellow at the AMA-Sheth Foundation Doctoral Consortium (2005) and the INFORMS Society of Marketing Science (ISMS) Doctoral Consortium (2005). Starting at SMU, Dr. Tuli was the recipient of the ‘Lee Foundation Fellow' Title awarded to the faculty with most promising research potential at the SMU. Most recently, Dr. Tuli was the recipient of the “Sing Lun Fellow” Title awarded to SMU faculty in acknowledgement of their research excellence.
 
Currently, Dr Tuli teaches New Product Development and Services Marketing to the BBA and MBA students and has been in the Dean's Teaching Honour List for 2009-2010 and 2010-2011.
 

Philip C . ZERRILLO
Professor of Marketing (Practice)
Ph.D.(Marketing), Northwestern University, J.L. Kellogg Graduate School of Management

Dr Zerrillo, joined SMU in 2010. He holds a BBA from the University of Texas at Austin, where was the recipient of the University's “Most Outstanding Scholar Award.” After a 7 year career in the Finance industry, Dr Zerrillo attended Northwestern University's, J.L. Kellogg Graduate School of Business earning his Ph.D. in marketing. His dissertation proposal won the international Institute for the Study of Business Markets (ISBM) award as the outstanding submission.

Dr Zerrillo began his academic career at the University of Texas, where he won numerous teaching awards while teaching the marketing core, pricing, distribution and strategy courses at the masters level. Dr Zerrillo's teaching skills were well known around the world and he has designed and developed teaching preparation courses for faculty at numerous universities worldwide. Additionally, he has been chosen to deliver the graduation speech at universities on three separate continents.

Philip went on to perform numerous administrative roles at the university becoming the Associate Dean for Graduate Studies, and The Associate Dean for Executive education. During his tenure he oversaw the creation and development of numerous programmes which were delivered in a variety of formats.

Dr Zerrillo has taught at many U.S. and International Universities including, Ayoayam Gaukin University (Tokyo), Emory University's Goizutta School of Business, Hebrew University (Jerusalem), IMADEC University (Vienna), Thammasat University (Bangkok), and Vanderbilt University's Owen School of Business to name a few.

In addition to his academic duties, Dr Zerrillo has a long history in consulting, having advised and worked with firms such as 3M, Accenture, Deloitte and Touche, LG, Motorola, Monitor consulting, Input-Output, Genentech, Baxter, Sequent Computer, Sea Gate Technology, Texas Instruments, and many more. Philip has also been a founder of several start-up ventures and currently sits on the board of directors of several public and non-public firms.

In addition to his primary work in the areas of distribution strategy, brand development and pricing, Dr Zerrillo is also known for his work in the area of innovation. Additionally, he regularly speaks on economic development issues in emerging markets.

Last updated on 05 May 2017 .