Faculty

Thomas Allard is Associate Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University (SMU). He received a Ph.D. in Marketing from the University of British Columbia and an M.Sc. in Marketing from HEC Montreal. Before joining SMU, professor Allard taught at Nanyang Technological University.

His research falls into two broad streams. One stream relates to behavioral pricing, exploring the psychological implications of pricing strategies and price framing effects on consumers’ decision-making.

Another stream investigates the motives that arise from moral judgments and emotional experiences, and how these motives impact consumption choices.

His research is frequently featured at international conferences and has been published in top-tier marketing journals such as the Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Research. Thomas’ work was also featured in popular press outlets such as Harvard Business Review and The Wall Street Journal.

Sandeep Chandukala joined Lee Kong Chian School of Business, Singapore Management University in 2015 as Associate Professor of Marketing. Prior to joining SMU, Sandeep was Assistant Professor of Marketing and 3M Jr. Faculty Fellow at Indiana University’s Kelley School of Business. He has a Ph.D. in Marketing (with a minor in Statistics) from The Ohio State University, MS (MAS) and MBA from University of Texas at Dallas, and MS (Computer Engineering) from University of Minnesota.
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Sandeep’s research interests are related to developing quantitative models of consumer behavior. He is interested in understanding new technologies in retail and measuring the impact of promotions and advertising using Bayesian and Markov Chain Monte Carlo (MCMC) methods. His research has appeared in Marketing Science, Journal of Marketing, Journal of Retailing, Marketing Letters and Customer Needs and Solutions. His was the winner of 2022 AMA/Marketing Science Institute/H. Paul Root Award, for his research paper that had made a significant contribution to the advancement of the practice of marketing in a calendar year. Sandeep was awarded the LKC Research Fellowship at SMU in 2024-25. He also won several teaching awards at LKCSB and the Kelley School of Business. At LKCSB, he teaches or has taught MBA and EMBA core course on Business Analytics, PhDGM course on Marketing Strategy, and PhD. course on Advanced Empirical Models.

Dr. Hannah H. Chang is Associate Professor of Marketing (with tenure) and Lee Kong Chian Fellow at Lee Kong Chian School of Business, Singapore Management University (SMU). She is also Fellow at the Institute on Asian Consumer Insight. Prior to joining SMU in October 2008, she received a M.Phil. and a Ph.D. in Marketing from the Graduate School of Business, Columbia University in New York City. Her research addresses two substantive questions in consumer behavior: (1) What is the role of feelings in consumer judgments and decisions? and (2) How do we design decision environments to be more effective for individuals, businesses, and society? In answering these questions, her research focuses on the themes of affect (feelings and moods), psychological proximity (in time, interpersonal closeness, and physical space), and the self (self-construal and self-regulation). Dr. Chang’s work has appeared in Journal of Marketing Research, Journal of Consumer Research, and Psychological Science. In addition, her research won the 2009 La Londe Conference Best Paper Award. Another article (JCR, April 2015) has been selected by Marketing Science Institute’s Academic Trustees as a “must-read” for marketing practitioners. At SMU, she has been awarded the Lee Foundation Fellowship for research in 2011-12 for research excellence and the Lee Kong Chian Fellowship for research excellence in 2018-19. Recently, Dr. Chang is a recipient of two external grants: National Research Foundation (NRF) grant (BSEWWT program) and Singapore Ministry of Education (MOE) Academic Research Fund (AcRF) Tier 2 grant.

At SMU, Dr. Chang teaches several courses—Marketing, Consumer Behavior, Marketing Research, Behavioral Decision Research for Marketing Practice, Pro-Seminar, and Measurement, Questionnaire Design, & Data Analysis—at the undergraduate (BBA) and the postgraduate levels (MiM, PhD, and DBA). She has been on the Dean's Teaching Honor List for 2008-09, 2009-10, 2010-2011, 2012-13, 2013-14, 2014-15, 2015-16, 2017-18.

Currently, Dr. Chang is on the Executive Committee at the European Marketing Academy (EMAC) as the National Representative for Singapore. She is a member on the Editorial Review Board of Journal of Consumer Psychology, Journal of Business Research, and Frontiers in Psychology. She is also ad hoc reviewer for over 15 academic journals. Dr. Chang makes regular appearances in media interviews as an expert in consumer behaviour.

Xin Chen is an Assistant Professor of Marketing at Lee Kong Chian School of Business, Singapore Management University (SMU). She received her B.A. in Mathematics from Carleton College (Magna Cum Laude), her M.S. and Ph.D. in Business Administration from the University of California Berkeley, Haas School of Business.

Xin’s research interest is in data-driven digital marketing. She studies how social interactions affect consumer behavior and firm strategies. She devises and implements field experiments in collaboration with an emerging unicorn in the online grocery sector in China. For example, in her dissertation, she devised a two-level experiment and developed a model to measure the effectiveness of social promotions compared with traditional promotions. She applies cutting-edge machine-learning based techniques, such as generalized random forests, to analyze customer heterogeneity.  She uses both causal inference and machine learning approaches in her research. Prior to joining Singapore Management University, Xin has also worked at eBay and Walmart e-commerce. 

Jin K. Han is the Professor of Marketing and Marketing Area Coordinator at the Lee Kong Chian School of Business, Singapore Management University. He received A.B. in Applied Mathematics/Economics from Brown University and obtained M.Phil. and Ph.D. in Marketing from Columbia University. His expertise is in the areas of strategic brand management, marketing strategy and innovation - topics on which he has published articles in top scholarly marketing and management journals as Journal of Marketing, Management Science, Journal of Consumer Research, among others.

Leveraging his expertise in branding and marketing strategy, he has consulted/taught executive seminars for companies across diverse industries: Louis Vuitton/Moet Hennessy Group (luxury goods), Jardine Fleming (banking), Samsung Electronics (semiconductors, consumer electronics), Samsung Fire & Marine (insurance), Johnson & Johnson (hospital division), Amore Pacific (cosmetics), Cheil-Jedang (fast-moving consumer goods). Prior to joining SMU, he has held positions at the Hong Kong University of Science & Technology, KDI School of Public Policy & Management (Seoul), and the International Security Council (Washington, DC).

Minkwang Jang is an Assistant Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University (SMU).

Jang specializes in research on consumers' judgments and decisions. One of his key research areas focuses on how consumers make decisions involving the trade-off between costs and benefits over time. In a research article published in the Journal of Consumer Research, Jang explores how consumers' mental categorization of time into subjective financial periods leads to unique patterns of intertemporal choice that traditional models cannot explain.

Additionally, Jang investigates how categorization impacts other types of consumer judgments, such as assessing the strength of preferences for various products.

His research has been featured at major conferences, including those organized by the Association for Consumer Research, the Society for Judgment and Decision Making, and the Society for Consumer Psychology.

Jang holds a B.S. in Economics from the Wharton School and a B.A. in Psychology from the College of Arts and Sciences at the University of Pennsylvania. He earned his Ph.D. in Marketing from the Booth School of Business at the University of Chicago, where he also obtained a certificate in Advanced Quantitative Methods.

Michelle Lee is Associate Professor of Marketing (Education). She currently serves as the Associate Provost (Undergraduate Education) at SMU and was previously the Associate Dean (Undergraduate Programmes) at the Lee Kong Chian School of Business (LKCSB) from 2017 to 2021. Prior to that, she was the Academic Director for Accreditation from 2010 to 2017, helping LKCSB achieve AACSB and EQUIS accreditations.

Michelle holds a Ph.D. from the Rotman School of Management at the University of Toronto. Her research interest is in understanding how memory can have unintended or unconscious effects on consumer behaviour and how priming concepts or processing modes can have surprising effects on product evaluation and choice. Another area of research interest for her is in understanding different models of management education, and the opportunities and challenges faced by schools of business/management. She has published in journals such as the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, as well books on management education.

Linyi Li is an assistant professor of marketing at Lee Kong Chian School of Business, Singapore Management University. Prior to joining SMU, he received his Ph.D. in Business Administration (Marketing) from the David Eccles School of Business, the University of Utah. Linyi is an empirical modeler who often collaborates with the industry. His research interests lie mainly in digital marketing, Generative AI, online reviews, travel & tourism, online video advertising, sustainability, and social media. His research has appeared in Management Science. 

Linyi won the 2025 Best Marketing Paper in Management Science Award. He was a fellow at the AMA-Sheth Foundation Doctoral Consortium and ISMS Early-Career Scholars Camp. He was the third place in CSAMSE Practice Award and was named Lee Kong Chian School of Business Retail Scholar. He was awarded 2 Singapore Minister of Education Tier 1 grants. He has also been constantly acknowledged on the Dean’s Teaching Honour List of Lee Kong Chian School of Business since 2022. He received the Doctoral Student Teaching Excellence Award from the David Eccles School of Business, the University of Utah.

Shilpa Madan is an Assistant Professor of Marketing at the Lee Kong Chian School of Business, Singapore Management University. Prior to this, she was a faculty member at Virginia Tech, USA, and a Post-Doctoral Fellow at the Columbia Business School, New York. Shilpa aspires to use consumer behavior research to help people live better, more fulfilling, and more sustainable lives. 

Shilpa’s work has implications for public policy, sustainable living, and consumer well-being. Her research has been published in or is forthcoming in the Proceedings of the National Academy of Sciences, Journal of Personality and Social Psychology, Journal of International Business Studies, Organizational Behavior and Human Decision Processes, Psychological Science, Journal of Consumer Psychology, and Journal of Experimental Psychology: General, among others. 

Shilpa enjoys writing for a wide audience and her articles have appeared in various practitioner oriented and popular press outlets such as the Harvard Business Review, Stanford Social Innovation Review, WARC, Behavioral Scientist, Mint (A Wall Street Publication), and others. 

Before her PhD, she has a decade of corporate experience in consumer products organizations (Unilever and Castrol/BP), in which she held both national-level and global-level marketing roles across multiple developing and developed markets.

 Patricia Lui is a Senior Lecturer of Marketing at Lee Kong Chian School of Business (LKCSB), Singapore Management University (SMU). Patricia teaches services marketing, digital marketing and consumer behaviour in undergraduate and postgraduate programmes. She has been recognized for her excellence in teaching, being on the Dean's Teaching Honour List since 2015.  She is the recipient of the SMU Excellent SMU-X Teacher Award in 2022 and a finalist for the same award in 2020 and 2021. In 2021 and 2023, Patricia was the finalist in the FOME (Future of Management Education) Learning Design Innovation Awards, by the international online learning platform Insendi. 

Patricia has a strong business case publication record. In 2021, she won the prestigious Outstanding Case Writer Competition at The Case Centre Awards and Competitions, which is widely regarded as the world's most renowned and prestigious case writing award.
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Aside from her teaching responsibilities, Patricia is the SMU-X Academic Champion and Mentor, providing real-business solutions and implementations to SMEs through SMU-X consultancy projects. Since 2024,  Patricia has been appointed as the Programme Co-ordinator for the TREBLE programme, a tricontinental exchange global leadership education programme in collaboration with Kenan-Flagler Business School at the University of North Carolina at Chapel Hill (UNC) in the United States, and Copenhagen Business School (CBS) in Denmark. 

Before joining SMU as a full-time faculty, Patricia practised marketing in advertising, media, research and consulting for over 20 years. Patricia was the founder of two companies specializing in media advertising, talent training and consultancy. Over the years, Patricia has advised and consulted companies in marketing. In addition, she regularly conducts corporate training programmes and public seminars for senior management and marketing professionals. 

Patricia is a strong believer in giving back to the community through education. Together with her former students, she is volunteering at KidneySG to help the non-profit organization serve the needy through developing digital marketing strategy.

Suyun Mah is an Assistant Professor of Marketing at Lee Kong Chian School of Business, Singapore Management University. She received her B.A. in Applied Statistics and B.A. in Economics at Yonsei University, M.A. in Economics at the University of Pittsburgh, and Ph.D. in Business at Kelley School of Business, Indiana University Bloomington.

Suyun’s main research interests lie in marketing–finance interface, initial public offering (IPO), corporate social irresponsibility (CSI), and innovation, and she conducts empirical marketing research using quantitative methods. Her work has been published in Harvard Business Review. She was also a 2020 AMA-Sheth Doctoral Consortium Fellow.

Dr. Srinivas K. Reddy is Professor Emeritus of Marketing. He was previously the Director, Center for Marketing Excellence, Academic Director, LVMH-SMU Luxury Brand Initiative, Lee Kong Chian School of Business, Singapore Management University. He served as the Associate Dean of General Management overseeing the MBA and the Executive MBA programs. Previously, he was the Robert O. Arnold Professor of Business and the Director of the Coca-Cola Center for Marketing Studies, Terry College of Business at the University of Georgia. He holds M.Phil and Ph.D. degrees in Business Administration from Columbia University. Dr. Reddy was on the faculties of New York University’s Stern School of Business, Columbia University, University of California, Los Angeles and the Stanford Business School. 

Dr. Reddy's expertise is in innovation, new product development, marketing and competitive strategy involving new brands and services. His research has been published in Journal of Marketing, Journal of Marketing Research, Management Science, Statistical Science, Social Networks, Neuroimage, Marketing Letters, Journal of the Academy of Marketing Science, Decision Support Systems and Journal of Business Research. His paper "The Impact of Brand Extension Introduction on Choice," with Vanitha Swaminathan and Richard J. Fox  in Journal of Marketing, was the winner of the 2002 Lehmann Award for the Best Dissertation-Based Article. In 2006, he was awarded IBM’s prestigious SUR grant to study corporate innovativeness and innovation conversion. He has consulted and taught executive programs for IBM, Coca-Cola Company, Miller Brewing, Pfizer, Eli Lilly, Bristol-Myers- Squibb, Satyam Computer Services, Chase, Turner Broadcasting, Cox Interactive Media, United Parcel Service, Equitable, Ford Foundation, PWC, MasterCard, Unilever. He was nominated as the MBA Teacher of the Year in 1999, 2000, 2002 and 2005. Dr. Reddy was the recipient of MBA Excellence in Teaching Award in 2014 and one of 3 at SMU to be nominated for Teaching Excellence in Executive Development in 2014 and 2015. His award winning cases on Gillette in India and Oreo in China have been featured in Financial Times.

Dr. Reddy along with Professor Krishna Palepu of Harvard Business School was the advisor to the Chief Minister of Andhra Pradesh, India on the state’s Vision 2020 program for economic development. He was the founding director of Quantum National Bank, Atlanta in 1995. He was also the co-founder of enLeague, a start-up company involved in developing technological solutions for enterprise peer-to-peer networks. He was on the advisory board of Navigauge, a radio audience dynamics/telematics company, and Panacea, an electronic medical practice company. He was a Director of MRII (Marketing Research Institute International 2001-2007) and is currently an Advisory Board member of GfK MIR, Germany.

Professor Tan Chin Tiong is Senior Advisor to President at the Singapore Management University.  He was the founding Provost and Deputy President of Singapore Management University from 1999 to 2009. He was also the founding President of Singapore Institute of Technology from 2009 to 2013.  He received his Ph.D. in Business from the Pennsylvania State University. Prof Tan published his research in many international journals including the Journal of Consumer Research, International Journal of Bank Marketing, Marketing and Psychology, International Journal of Marketing, Journal of International Business Studies, Research in Marketing, International Marketing Review, Journal of the Academy of Marketing Science, Marketing Intelligence & Planning, European Journal of Marketing and others. He sat on the editorial boards of several international journals. Dr Tan has chaired and organised several international conferences for international professional associations such as the American Marketing Association, Association for Consumer Research and Academy of International Business.

His authorship encompasses works on Asian-focused marketing principles and strategies, which he co-wrote with Philip Kotler (Principles of Marketing: An Asian Perspective, 2017, Pearson; Marketing Management: An Asian Perspective, 2012, Prentice Hall; and Principles of Marketing: A Global Perspective, 2009 Prentice Hall) and John Quelch (Strategic Marketing Cases for 21st Century Asia, 2000, Prentice Hall). He also co-authored New Asian Emperors: The Business Strategies of the Overseas Chinese, 2009, John Wiley; The Chinese Tao of Business: The Logic of Successful Business Strategy, 2004, John Wiley; New Asian Emperors: The Overseas Chinese, Their Strategies and Competitive Advantages, 1998, Butterworth-Heinemann; and Marketing Insights for the Asia Pacific, 1996, Heinemann Asia.

Prof Tan was the non-executive chairman and independent director of several listed companies.  He is currently on the board of two publicly listed companies.

Dr. Kapil R. Tuli is the Lee Kong Chian Professor of Marketing and Director of the Retail Centre of Excellence at the Lee Kong Chian School of Business (LKCSB), Singapore Management University. He joined LKCSB in 2006 after completing his PhD in Marketing from the Goizeuta Business School, Emory University. Dr. Tuli’s interests focus on understanding the financial impact of Marketing Strategy, both from the perspective of senior managers and investors. Over the years, Dr. Tuli has published several papers in leading marketing journals, Journal of Marketing, Journal of Marketing Research, and Management Science. In 2017, Dr. Tuli received the 2017 Sheth Foundation/Journal of Marketing Award for his paper “Rethinking Customer Solutions: From Product Bundles to Relational Processes” that was published in the 2007 edition of the Journal of Marketing. As noted by the American Marketing Association, “The award is given to honor an article that has made a long-term contribution to the discipline of marketing. The award recognizes scholarship based on the benefits of time and hindsight and acknowledges contributions and outcomes made to marketing theory and practice.” In 2016, Dr. Tuli became the first Marketing Faculty from an Asian Business School to receive the prestigious Rajan Varadarajan Award for Early Career Contributions to Marketing Strategy Research, from the American Marketing Association. Dr. Tuli currently serves on the Editorial Board of the premier scientific journals in marketing, i.e., Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, and the Journal of Services Research. 

Currently, Dr Tuli teaches Crafting and Delivering Services to MBA students and Managing Service Innovations to the Masters in Innovation Students. In addition, Dr. Tuli also teaches Marketing Strategy to the PhD Students. Over the years, Dr. Tuli has been in the Dean's Teaching Honour List for 2009-2010 and 2010-2011. In 2015, a case study written by him (Jungle Beer: An Entrepreneur's Journey) was awarded the Best Case Study Award in Entrepreneurship by the EFMD. Most recently, Dr. Tuli was a nominee for the best Executive Education teacher at SMU for 2016-17. Over the years, Dr. Tuli has been involved in consulting and executive education with firms such as Johnson & Johnson, United Overseas Bank, Sembcorp Marine, Singapore Power, Civil Service College at Singapore, Zuellig Pharmaceuticals, Health Promotion Board, and Prysmian Inc.

Qi Yu is an Assistant Professor of Marketing at Singapore Management University. Her research interest lies in quantitative marketing with an emphasis on customer loyalty and online retailing. Her most recent works study how subscription programs may reshape customers’ purchase behavior and how customers’ one-stop shopping preferences will affect retailers’ pricing and category management strategy. Her research works have appeared in the Journal of Marketing Research.

Prior to joining SMU, Qi Yu obtained her Ph.D. in Marketing from the Wharton School, University of Pennsylvania, and her B.A. and M.A. in Economics from Tsinghua University.