2016
- Overview
- Faculty
- PhD Programme
- Recent Research Publications
- Research Seminars
- SMarketing
- Undergraduate Marketing Major
- Visiting Faculty
- Overview
- Faculty
- PhD Programme
- Recent Research Publications
- Research Seminars
- SMarketing
- Undergraduate Marketing Major
- Visiting Faculty
Research Publications in 2016
Journal Articles
Mallapragada, Girish, Sandeep R. Chandukala and Qing Liu (2016), “Exploring the Effects of What (Product) and Where (Website) Characteristics on Online Shopping Behavior”, Journal of Marketing, 80(2), 21-38.
George, Gerard, Ernst C. Osinga, Dovev Lavie, and Brent A. Scott (2016), “Big Data and Data Science Methods for Management Research,” Academy of Management Journal, 59 (October), 1493-1507.
