2024

Research Publications in 2024

Journal Articles

Burke, R. R., Chandukala, S.R., and Christensen, O. (2024), “Using Shelf Interaction Analysis to Manage Category and Brand Shopping Effort in Retail Stores,” Marketing Science Institute Working Paper Series, 24-112.

Chintala, Sai Chand, Jūra Liaukonytė, and Nathan Yang. "Browsing the Aisles or Browsing the App? How Online Grocery Shopping is Changing What We Buy" Marketing Science 43, no. 3 (2024): 506-522.

du Plessis, Christilene, Serena D’Hooge and Steven Sweldens (2024), “The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes,” Journal of Consumer Research, 51 (1), 29 – 41.

Karaman, Hulya (2024), “The Asymmetric Effects of Posting an Online Review on Future Spending and the Dark Side of Solicitations”, Management Science, forthcoming [PDF]

Madan, Shilpa and Gayoung Park (2024), “Predicting Personality or Prejudice: Facial Inference in 
the Age of Artificial Intelligence,” Current Opinion in Psychology. 

"Marou Faiseurs De Chocolat: Growing A Sustainability-Focused Bean-to-Bar Brand", by Lee, Michelle  and Ramaswami (2024), Case Research Journal,44(1-Winter), 59-76.