2024
Research Publications in 2024
Journal Articles
Burke, R. R., Chandukala, S.R., and Christensen, O. (2024), “Using Shelf Interaction Analysis to Manage Category and Brand Shopping Effort in Retail Stores,” Marketing Science Institute Working Paper Series, 24-112.
du Plessis, Christilene, Serena D’Hooge and Steven Sweldens (2024), “The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes,” Journal of Consumer Research, 51 (1), 29 – 41.
Madan, Shilpa and Gayoung Park (2024), “Predicting Personality or Prejudice: Facial Inference in
the Age of Artificial Intelligence,” Current Opinion in Psychology.
"Marou Faiseurs De Chocolat: Growing A Sustainability-Focused Bean-to-Bar Brand", by Lee, Michelle and Ramaswami (2024), Case Research Journal,44(1-Winter), 59-76.
