2026
Research Publications in 2026
Journal Articles
Han, Jin K., Yong Seok Sohn, and Bernd H. Schmitt, "Brand Collaborations: Spillover Effects of a Broadened Mind," Journal of Retailing (forthcoming).
Han, Yoonju, Ernst C. Osinga, Sandeep R. Chandukala, and Jaehwan Kim (2026), “Not All Sales Bumps are Created Equal: Examining the Sales Bump Decomposition of Different Types of Price Promotions”, Journal of Retailing, 102(2), Part A, 223-239.
Hülya Karaman (2026), “The Asymmetric Effects of Posting an Online Review on Future Spending and the Dark Side of Solicitations”, Management Science, 72 (2), 1579–1594
Jang, Minkwang, Shereen J. Chaudhry, and Ayelet Fishbach (2026), “The Downside of Generosity: How Rare Giving Fosters Stronger Social Connection,”Organizational Behavior and Human Decision Processes, 194, 104478.
Junqiu Jiang, Kapil R. Tuli, and Nirmalya Kumar (2026), “Securing a Calibrated Marketing Budget,” Journal of Marketing, Forthcoming
Kang, Seo Yoon*, Junghan Kim*, and Arun Lakshmanan (2025), “Anatomical Depiction: How Showing a Product’s Inner Structure Shapes Product Valuations,” Journal of Marketing, 89 (1), 56–76.
* The first two authors contributed equally.
Lin, Jason, Anat Keinan, Hannah H. Chang, and Donald R. Lehmann (2026), “The Robin Hood Effect in Consumer Transgressions Against Firms,” Journal of Consumer Research, 52 (6), 1102-25. *Selected as Editor’s Choice*
Mukherjee, Anirban and Hannah H. Chang (2026), “Fluid Agency in AI Systems: A Case for Functional Equivalence in Copyright, Patent, and Tort,” The Washington Journal of Law, Technology & Arts, 21 (1), 1-32.
Mukherjee, Anirban and Hannah H. Chang (2026), “Copyright Laundering Through the AI Ouroboros: Adapting the ‘Fruit of the Poisonous Tree’ Doctrine to Recursive AI Training,” The Rutgers Computer and Technology Law Journal, forthcoming.
Mukherjee, Anirban and Hannah H. Chang (2026), “Operational Agency: A Permeable Legal Fiction for Tracing Culpability in AI Systems,” Southern Methodist University Science and Technology Law Review, forthcoming.
Sungkyun Moon, Jacqueline Chang, and Kapil R. Tuli (2026), “The Impact of Legal Protection of Trade Secrets on Advertising Spending: Insights from the Recognition of the Inevitable Disclosure Doctrine,” Journal of Marketing, Forthcoming
Yi, Shangwen, David Hardisty, Dale Griffin, Thomas Allard (2026), “Promotion Architecture: A Deal Fairness Model of Restricted Price Promotions,” Forthcoming at Journal of Consumer Research.
Zamudio, Cesar, Suyun Mah, and Vanitha Swaminathan (2026), “Old signals, new era: Reconsidering how customer satisfaction and employee satisfaction impact shareholder wealth,” Journal of the Academy of Marketing Science, 54, 113-34.
Zhang, Shirley (Lijun), Thomas Allard, David Hardisty, and Shane Wang (2026), “The Charity Capacity Curse,” Journal of Consumer Psychology, 36 (1), 36-58.
