2026

Research Publications in 2026

Journal Articles

Han, Jin K., Yong Seok Sohn, and Bernd H. Schmitt, "Brand Collaborations: Spillover Effects of a Broadened Mind," Journal of Retailing (forthcoming).

Sungkyun Moon, Jacqueline Chang, and Kapil R. Tuli (2026), “The Impact of Legal Protection of Trade Secrets on Advertising Spending: Insights from the Recognition of the Inevitable Disclosure Doctrine,” Journal of Marketing, Forthcoming

Yi, Shangwen, David Hardisty, Dale Griffin, Thomas Allard (2026), “Promotion Architecture: A Deal Fairness Model of Restricted Price Promotions,” Forthcoming at Journal of Consumer Research.

Zamudio, Cesar, Suyun Mah, and Vanitha Swaminathan (2026), “Old signals, new era: Reconsidering how customer satisfaction and employee satisfaction impact shareholder wealth,” Journal of the Academy of Marketing Science, 54, 113-34.

Zhang, Shirley (Lijun), Thomas Allard, David Hardisty, and Shane Wang (2026), “The Charity Capacity Curse,” Journal of Consumer Psychology, 36 (1), 36-58.