2026

Research Publications in 2026

Journal Articles

Han, Jin K., Yong Seok Sohn, and Bernd H. Schmitt, "Brand Collaborations: Spillover Effects of a Broadened Mind," Journal of Retailing (forthcoming).

Lin, Jason, Anat Keinan, Hannah H. Chang, and Donald R. Lehmann (2026), “The Robin Hood Effect in Consumer Transgressions Against Firms,” Journal of Consumer Research,  52 (6), 1102-25. *Selected as Editor’s Choice*

Mukherjee, Anirban and Hannah H. Chang (2026), “Fluid Agency in AI Systems: A Case for Functional Equivalence in Copyright, Patent, and Tort,” The Washington Journal of Law, Technology & Arts, 21 (1), 1-32.

Mukherjee, Anirban and Hannah H. Chang (2026), “Copyright Laundering Through the AI Ouroboros: Adapting the ‘Fruit of the Poisonous Tree’ Doctrine to Recursive AI Training,” The Rutgers Computer and Technology Law Journal, forthcoming.

Mukherjee, Anirban and Hannah H. Chang (2026), “Operational Agency: A Permeable Legal Fiction for Tracing Culpability in AI Systems,” Southern Methodist University Science and Technology Law Review, forthcoming.

Sungkyun Moon, Jacqueline Chang, and Kapil R. Tuli (2026), “The Impact of Legal Protection of Trade Secrets on Advertising Spending: Insights from the Recognition of the Inevitable Disclosure Doctrine,” Journal of Marketing, Forthcoming

Yi, Shangwen, David Hardisty, Dale Griffin, Thomas Allard (2026), “Promotion Architecture: A Deal Fairness Model of Restricted Price Promotions,” Forthcoming at Journal of Consumer Research.

Zamudio, Cesar, Suyun Mah, and Vanitha Swaminathan (2026), “Old signals, new era: Reconsidering how customer satisfaction and employee satisfaction impact shareholder wealth,” Journal of the Academy of Marketing Science, 54, 113-34.

Zhang, Shirley (Lijun), Thomas Allard, David Hardisty, and Shane Wang (2026), “The Charity Capacity Curse,” Journal of Consumer Psychology, 36 (1), 36-58.