2012

Research Publications in 2012

Journal Articles

Kapil R. Tuli, Anirban Mukherjee, and Marnik Dekimpe (2012), “On Value Relevance of Retailer Advertising Spending and Same-store Sales Growth,” Journal of Retailing, 88 (4), 447-461, Lead Article, (Equal Contribution)

Minkyung KOO, Gerald L. CLORE, Jongmin KIM, and Incheol CHOI (2012), "Affective Facilitation and Inhibition of Cultural Influences on Reasoning", 26, 4, Cognition and Emotion, 680-9

Yong Seok SOHN, Jin K. HAN, and Sung-Hack LEE (2012), "Communication Strategies for Enhancing the Perceived Fit in the CSR Sponsorship Context", 31, 1, International Journal of Advertising, 133-146

M.B LIEBERMAN and David Bruce MONTGOMERY (2012), "First Mover/ Pioneer S trategies", edited by V. Shankar and G. Carpenter, Edward Elgar, Handbook of Marketing Strategy

A.G WOODSIDE, H.M PATTINSON, and David BruceMONTGOMERY(2012), "Implemented Strategies in Business-to- Business Contexts", edited by Glynn, M.S. and A.G. Woodside, Emerald, Advances in Business Marketing & Purchasing (Volume 18)

Swaminathan VANITHA, Karempudi Srinivas REDDY, and Sara Loughran DOMMER (2012), "Spillover Effects of Ingredient Branded Strategies on Brand Choice: A Field Study", 12, Marketing Letters, 23, 237-251

 Seh Woong CHUNG, Jin K. HAN, and Yong Seok SOHN, (2012), "Technological Expectation and Consumer Preferences for Product Form", 69, 9, Journal of Business Research, 1290-1294