2012

Research Publications in 2012

"Affective Facilitation and Inhibition of Cultural Influences on Reasoning", by Minkyung KOO, Gerald L. CLORE, Jongmin KIM, and Incheol CHOI, 2012, 26, 4, Cognition and Emotion, 680-9

"Communication Strategies for Enhancing the Perceived Fit in the CSR Sponsorship Context", by Yong Seok SOHN, Jin K. HAN, and Sung-Hack LEE, 2012, 31, 1, International Journal of Advertising, 133-146

"First Mover/ Pioneer Strategies", by M.B LIEBERMAN and David Bruce MONTGOMERY, in Handbook of Marketing Strategy, edited by V. Shankar and G. Carpenter, Edward Elgar, 2012

"Implemented Strategies in Business-to- Business Contexts", by A.G WOODSIDE, H.M PATTINSON, and David Bruce MONTGOMERY, in Advances in Business Marketing & Purchasing (Volume 18), edited by Glynn, M.S. and A.G. Woodside, Emerald, 2012.

"On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth", by Kapil Rajendra Kumar TULI, Anirban MUKHERJEE, and Marnik DEKIMPE, 2012, 88, 2012, 4, Journal of Retailing

"Spillover Effects of Ingredient Branded Strategies on Brand Choice: A Field Study", by Swaminathan VANITHA, Karempudi Srinivas REDDY, and Sara Loughran DOMMER, 2012, Marketing Letters, 23, 237-251

 "Technological Expectation and Consumer Preferences for Product Form", by Seh Woong CHUNG, Jin K. HAN, and Yong Seok SOHN, 2012, 69, 9, Journal of Business Research, 1290-1294