Research Seminars

Marketing Research Seminars 2025

Date	Seminar Title
19 May 2025	Ioannis Evangelidis Associate Professor of Marketing, ESADE Business School in Barcelona "Inflation, Shrinkflation, Skimpflation: Consumers’ Beliefs about the Fairness of Price Increases, Product Size Decreases, and Product Quality"
5 May 2025	Gita Johar Meyer Feldberg Professor of Business,Columbia Business School "Bridging the Ideological Divide: Shared Brand Preferences Facilitate Conversations with Dissimilar Others"
11 April 2025	Ayelet Gneezy The Carol Lazier and Family Endowed Chair in Social Innovation and Impact, Rady School of Management, UC San Diego "Give Enough or Not at All"
4 April 2025	Sara Kim Area Head and Professor of Marketing, The University of Hong Kong "Technologies in Consumer Behavior"
28 March 2025	Karen Page Winterich Gerald I. Susman Professor in Sustainability and professor of marketing, Smeal College of Business, Pennsylvania State University "From Disposable to Circular: Strategics for Companies to Enhance Customer Participation in a Circular Economy"
11 March 2025	Rebecca J. Slotegraaf Associate Dean for Research, Neal Gilliatt Chair, Kelley School of Business, Indiana University "Temporal Disposition of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry"
24 February 2025	Katherine White Senior Associate Dean and Professor of Marketing and Behavioural Science, UBC Sauder School of Business "Political Ideology and Perceived Impact of Sustainable Behaviors"
14 January 2025	Harald van Heerde Research Professor of Marketing, University of New South Wales "Driving Music Demand in the Age of Streaming: Understanding the Heterogeneity in Curated Playlist Effectiveness"
13 January 2025	Valentyna Melnyk Professor in Marketing and Deputy Head Research at the School of Marketing, University of New South Wales "Language of Business Leaders: The Impact of Warmth and Competence in Live Online Forums on Public Reactions"
6 January 2025	Yiting Deng Associate Professor of Marketing & Analytics, UCL School of Management, University College London "Does Consumer Privacy Protection Always Hurt Companies? Evidence from the Apple's App Tracking Transparency Policy"

Marketing Research Seminars 2024

Date	Seminar Title
12 December 2024	Oleg Urminsky Theodore O. Yntema Professor of Marketing, University of Chicago Booth School of Business "The Language That Drives Engagement: Testing What Works Using Large-scale A/B Testing"
26 August 2024	Bernd Schmitt Robert D. Calkins Professor of International Business, Columbia Business School "Robot or Human?Consumer Responses to Humanroid Robots"
6 June 2024	Yu Ding Assistant Professor of Marketing, Stanford University "Similarity Judgments Debias the Hidden Discrimination in Candidate Ratings for Hiring"
24 April 2024	Ayelet Israeli Marvin Bower Associate Professor of Business Administration, Harvard University "Using GPT for Market Research"
22 March 2024	Dan Schley Associate Professor of Marketing Management, Erasmus University "Measurement Invariance Across Conditions: A Case Study of Material and Experiential Happiness"
14 March 2024	He (Michael) Jia Associate Professor of Marketing, University of Hong Kong "Visual Influences of Quantity Display in Online Grocery Retailing"
16 February 2024	Yann Cornil Associate Professor of Marketing, University of British Columbia "Obesity, Responsiveness to Food Marketing, and Taste Perception Before and After Bariatric Surgery"
2 February 2024	Jayson S. Jia Associate Professor of Marketing, University of Hong Kong "Exposure Paradox and the Riskiness of Strong Ties"
25 January 2024	Jennifer Argo Carthy Professor of Marketing, University of Alberta "Disrespectful promotions: The Negative Impact of price promotions on products linked to stigmatized identities"
19 January 2024	David J. Hardisty Associate Professor of Marketing, University of British Columbia "Income Prediction Bias in the Gig Economy"

Marketing Research Seminars 2023

Date	Seminar Title
22 September 2023	Dilip Soman Canada Research Chair in Behavioural Science and Economics, University of Toronto "Do mandated financial disclosures help people make better choices?"
18 September 2023	Tracey Danaher Professor of Marketing, Monash University "Behind the Door: Privacy Threats, Vulnerability, and Infringement Guards in Retail Fitting Rooms"
15 September 2023	Peter Danaher Professor of Marketing, Monash University "Handling Selection Effects When Linking Online Review Reading to Subsequent Purchase"
28 April 2023	Peter C. Verhoef Professor of Marketing, University of Groningen "The Impact of Nutrition Claims on Purchase Behavior for Food Products"Shopping Distancing: The Impact of Travel Cost on Shopping Destination Choices"
29 March 2023	Nicole Kim Assistant Professor of Marketing, Hong Kong Polytechnic University "Culture for Sale: Unpacking Consumer Perceptions of Cultural Appropriation"
24 March 2023	Ron Berman Assistant Professor of Marketing, University of Pennsylvania "Influence or Advertise: The Role of Social Learning in Influencer Marketing"
17 March 2023	Spyros Zoumpoulis Assistant Professor of Decision Sciences, INSEAD "A Sample Size Calculation for Training and Certifying Targeting Policies"
9 March 2023	Rajdeep Grewal Tommie Goh Visiting Professor and Townsend Family Distinguished Professor of Marketing, University of North Carolina "Organizational Herding and Business Model Innovation Adoption"
24 February 2023	Shane Wang Professor of Marketing, Virginia Tech "Online Education and Face-to-Face Peer Benefits: Evidence from the COVID-19 Pandemic"
27 January 2023	Kyuhong Han Assistant Professor of Marketing, Korea University "Casual Mediation Analysis Using Double Machine Learning"

Marketing Research Seminars 2022

Date	Seminar Title
20 May 2022	Albert Valenti Assistant Professor in Marketing, IESE Business School "Shopping Distancing: The Impact of Travel Cost on Shopping Destination Choices"(Webinar)
23 April 2022	Tesary Lin Assistant Professor of Marketing, Boston University "How Do Privacy Valuations Respond to Choice Architecture?---Implication for Privacy Policy Evaluation" (Webinar)
8 April 2022	Shrabastee Banerjee Assistant Professor of Marketing, Tilburg University "Platform Monetization and Unintended Consequences on its Ecosystem: Evidence from a Two-sided Market for Books Effects" (Webinar)
25 March 2022	Isabelle Engeler Assistant Professor of Marketing, IESE Business School "From Mix-and-Match to Head-to-Toe: How Brand Combinations Affect Observer Trust" (Webinar)
11 March 2022	Ann Schlosser Evert McCabe Endowed Fellow and Professor of Marketing, University of Washington "Overcorrecting for a Machine’s Mistakes: When AI Errors Increase AI Adoption"(Webinar)
4 February 2022	Xu Zhang Assistant Professor of Marketing, London Business School "Online Healthcare Platform Evolution: The Interplay of Bargaining and Network Effects"(Webinar)

Marketing Research Seminars 2021

Date	Seminar Title
21 May 2021	Manuel Hermosilla Assistant Professor of Marketing, Johns Hopkins Carey Business School "Does Consumer Demand “Pull” Scientifically Novel Drug Innovation?" (Webinar)
23 April 2021	Ralf van der Lans Professor of Marketing, Hong Kong University of Science and Technology “Country-of-Origin and Marketing Mix Effectiveness in a Product-Harm Crisis: Evidence from the 2008 Infant Milk Scandal in China” (Webinar)

Marketing Research Seminars 2020

Date	Seminar Title
12 November 2020	Pieter Schoonees Assistant Professor, Erasmus University “Some (Best) Practices in Predictive Modelling” (Webinar)
6 November 2020	Andrew Stephen L’Oréal Professor of Marketing & Associate Dean of Research, University of Oxford "Social Media Use and Psychological Well-Being" (Webinar)
7 August 2020	Brett Hollenbeck Assistant Professor of Marketing, University of California, Los Angeles "The Market for Fake Reviews” (Webinar)
24 July 2020	Sara Kim Associate Professor of Marketing, University of Hong Kong "The Role of Anthropomorphic Agents in Consumer Behavior" (Webinar)
13 February 2020	David Dubios Associate Professor of Marketing, INSEAD "When and Why Mere Exposure to Sharing Cues Increases Variety-Seeking"

Marketing Research Seminars 2019

Date	Seminar Title
19 November 2019	Pranav Jindal Assistant Professor of Marketing, The University of North Carolina at Chapel Hill "Marketing Mix Response across Retail Formats - The Role of Shopping Trip Types"
22 April 2019	Jeffrey Inman Albert Wesley Frey Professor of Marketing and Associate Dean of Research and Faculty, University of Pittsburgh "What Drives Post-Level User Engagement? The Role of Sender-Reader Matching and the Moderating Effect of Online Social Ties"
5 April 2019	Christian Wheeler StrataCom Professor of Management and Professor of Marketing,Stanford University "Personalization in Email Marketing: The Role of Noninformative Advertising Content"
13 February 2019	Deborah Small Laura and John J. Pomerantz Professor of Marketing and Psychology at the Wharton School and the Psychology Department of the University of Pennsylvania "Ineffective Altruism"

Marketing Research Seminars 2018

Date	Seminar Title
13 November 2018	Rajdeep Grewal Tommie Goh Visiting Professor of Marketing, Singapore Management University Townsend Family Distinguished Professor of Marketing, UNC Kenan-Flagler "Image Portfolio and Demand in the Sharing Economy"
07 May 2018	Yann Cornil Assistant Professor of Marketing, University of British Columbia "Food as Fuel: Performance goals increase preferences for high-calorie foods and caloric intake"
2 March 2018	Bernd Skiera Chaired Professor of Electronic Commerce, Goethe University "A New Method to Decompose Changes in Customer Equity into its Drivers"
09 March 2018	Angela Y. Lee Mechthild Esser Nemmers Professor of Marketing, Northwestern University "The Creative Power of Color Harmony"
02 February 2018	Sunil Gupta Tommie Goh Visiting Professor of Marketing, Singapore Management University Edward W. Carter Professor of Business Administration and Chair of the General Management Program, Harvard Business School "Managing Churn to Maximize Profits"
15 January 2018	Yakov Bart Assistant Professor of Marketing, Northeastern University "Online Advertising Effectiveness across Media Channels and Countries"

Marketing Research Seminars 2017

Date	Seminar Title
28 April 2017	Neil A. Morgan Assistant Professor of Marketing, University of British Columbia "When and How Does Market Share Drive Profits?"
24 March 2017	André Bonfrer Professor of Quantitative Marketing, University of Queensland "Measuring the sales response to the Australian plain packaging regulation of cigarettes"

Marketing Research Seminars 2016

Date	Seminar Title
10 November 2016	David Dubois Assistant Professor of Marketing, INSEAD "When Do Consumers Aspire to Live vs.Look like Kings?How Power States Drive the Preference for Experiential vs.Material Luxury"
14 October 2016	CB Bhattacharya Pietro Ferrero Chair of Sustainability and Director, Center for Sustainable Business at ESMT European School of Management and Technology "Awakening the Green Self: Stakeholder Reactions to Sustainability"
07 October 2016	Raymond R.Burke E.W. Kelley Chaired Professor, Indiana University "Identifying the Drivers of Shopper Attention,Engagement, and Purchase"
10 June 2016	Vanessa Patrick Bauer Professor of Marketing, University of Houston, LVMH-SMU Luxury Brand Initiative Visiting Research Fellow, Singapore Management University "The Power of the Pen: Handwritten Fonts Invite Consumer Engagement"
19 February 2016	Marnik Dekimpe Research Professor of Marketing,Tilburg University ,Professor of Marketing,KU Leuven,Distinguished Visiting Professor of Marketing,Singapore Management University "Global Private-Label Convergence: Fact or Fiction?"
29 January 2016	Sunil Gupta Edward W. Carter Professor of Business Administration in Harvard Business School and Tommie Goh Visiting Professor in Entrepreneurship and Business in Singapore Management University "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising"

Marketing Research Seminars 2015

Date	Seminar Title
24 November 2015	V Kumar Regents Professor; Richard and Susan Lenny Distinguished Chair in Marketing, Georgia State University "Insights from Research in Social Media and Digital Marketing"
04 August 2015	Joydeep Srivastava Ralph J. Tyser Professor of Marketing and Consumer Psychology, University of Maryland "When Does a Price Discount Backfire?Examining the Joint Effects of Price Discount and Shipping Charge on Consumer Evaluations"
02 April 2015	Russell S.Winer William Joyce Professor of Marketing, New York University "New Insights from Neurophysiological Methods and Market Response Modeling"
20 March 2015	Anirban Mukhopadhyay Associate Professor of Marketing,Hong Kong University of Science and Technology "Lay Theories of Obesity: How Leanwashing Influences Consumers’ Body Masses"
13 January 2015	Avi Goldfarb Professor of Marketing,University of Toronto "Slack Time and Innovation"
06 January 2015	Christine Moorman T. Austin Finch, Sr. Professor of Business Administration, Duke University "Going Public: How Stock Market Listing Changes Firm Innovation Behavior"

Marketing Research Seminars 2014

Date	Seminar Title
27 November 2014	Min Zhao Associate Professor of Marketing,University of Toronto "The Effect of Metaphor on Consumer Mindset and Decisions"
14 March 2014	Jagdish N. Sheth Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University "The Future Evolution of Relationship Marketing"

Marketing Research Seminars 2013

Date	Seminar Title
05 December 2013	Young-Hoon Park AMOREPACIFIC Professor of Management and Associate Professor of Marketing, Samuel Curtis Johnson Graduate School of Management, Cornell University "Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity"
10 June 2013	Nathan Novemsky Professor of Marketing, Yale School of Management, Yale University "Construal Level Theory in Gift Giving and Memory-Based Choice"
08 May 2013	Lillian L. Cheng and Kent B. Monroe Lillian L. Cheng is an independent researcher in marketing strategy. Kent B.Monroe is the J. M. Jones Distinguished Professor of Marketing Emeritus, University of Illinois, Distinguished Visiting Scholar, University of Richmond "Understanding the Roles of Price as a Stimulus, A Signal, and a Cue"
03 April 2013	Marnik G. Dekimpe Professor, Catholic University Leuven, Research Professor of Marketing & Center Fellow, Tilburg University "New realities in the private-label landscape"
01 February 2013	Robin Wensley Emeritus Professor of Policy and Marketing ,Warwick Business School, University of Warwick "Researching Marketing Management:Two(im)possibilities in one"

Marketing Research Seminars 2012

Date	Seminar Title
31 July 2012	Michel Tuan Pham Kravis Professor of Business,Graduate School of Business, Columbia University "Feeling the Future: The Emotional Oracle Effect"
18 July 2012	Rajdeep Grewal Irving & Irene Bard Professor of Marketing, Smeal College of Business, Pennsylvania State University "Modeling Service Quality, Price, and Performance at the Market Level: The Role of Potential and Realized Competition"
03 July 2012	Shen Qiaowe Assistant Professor of Marketing,The Wharton School,University of Pennsylvania "Dynamic Learning and Exit in Competitive Markets"
27 January 2012	Irwin (Irv) Gross Professor Emeritus,Smeal College of Business Administration, Pennsylvania State University "Customer Value in B-to-B Markets" - co-hosted by Centre of Marketing Excellence

Marketing Research Seminars 2011

Date	Seminar Title
26 August 2011	Raghunath Rao Assistant Professor, McCombs School of Business, University of Texas at Austin "Conspicuous Consumption and Dynamic Pricing"
22 June 2011	Luo Xueming Professor of Marketing,College of Business, Eunice & James L. West Distinguished Professor, The University of Texas at Arlington "Modeling Customer Metrics, Strategic Marketing, and Firm Value: Past and Future of the Marketing-Finance Interface"
15 June 2011	Narayan Janakiraman Assistant Professor, Eller College of Management, University of Arizona "Effect of effort and deadlines on consumer product returns"
31 May 2011	Amar Cheema Associate Professor, McIntire School of Commerce, University of Virginia "The Effect of Red and Blue Background Color on Willingness-to-pay: Aggression and the Moderating Role of Selling Mechanism"
29 April 2011	Marnik Dekimpe Professor, Catholic University Leuven, Research Professor of Marketing & CentER Fellow, Tilburg University "Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises"
11 March 2011	Namwoon Kim Professor of Marketing, Faculty of Business, Hong Kong Polytechnic University "A Two Dimensional Framework Integrating Incumbent Entry Motivations"
14 January 2011	Bernd Skiera Chaired Professor of electronic commerce , Goethe University "Customer-Based Firm Valuation: Linking Customer and Financial Metrics to Shareholder Value"

Marketing Research Seminars 2010

Date	Seminar Title
14 December 2010	Goutam Challagalla Brady Family Associate Professor of Marketing and Area Coordinator for Marketing,Ernest Scheller Jr. College of Business, Georgia Institute of Technology "The Threat from Within: Account Managers’ Concern about Opportunism by Their Own Team Members"
29 October 2010	AV MuthuKrishnan Professor, Hong Kong University of Science and Technology "Perceived Deliberation and Persistent Preferences for Previously Chosen Options "
29 July 2010	Marnik Dekimpe Professor, Catholic University Leuven, Research Professor of Marketing & CentER Fellow, Tilburg University "Sleeping With the Enemy:Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill?"
10 June 2010	Jagdish N Sheth Charles H. Kellstadt Professor of Marketing , Goizueta Business School, Emory University "Impact of Emerging Markets on Marketing"
20 May 2010	Durairaj Maheswaran Paganelli Bull Professor of Marketing and International Business, Stern School of Business, New York University "Nation Equity and Globalization"
22 February 2010	Naufel Vilcassim Professor of Marketing, London Business School "When Talk is “Free”: An Analysis of Subscriber Behavior under Two- and Three-Part Tariffs"
29 January 2010	Sam Hui Assistant Professor, Stern School of Business, New York University "Analysis of Path Data in Marketing with Applications to Grocery Shopping"

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