- Overview
- Faculty
- PhD Programme
- Recent Research Publications
- Research Seminars
- SMarketing
- Undergraduate Marketing Major
- Visiting Faculty
- Overview
- Faculty
- PhD Programme
- Recent Research Publications
- Research Seminars
- SMarketing
- Undergraduate Marketing Major
- Visiting Faculty
Research Publications in 2023
Journal Articles
du Plessis, Christilene, Serena D’Hooge and Steven Sweldens, “The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes,” Journal of Consumer Research, conditionally accepted.
Hagtvedt, Henrik and Sandeep R. Chandukala (2023), “Immersive Retailing: The In-Store Experience,” Journal of Retailing, 99(4), 505-517.