2023

Research Publications in 2023

Journal Articles

Constantine, Katsikeas and Shilpa Madan (2023), “Best Practices in Scale Deployment: Maximizing Relevance to Cross-Cultural and Marketing Strategy Research,” in Commentaries on Scale use and abuse: Towards best practices in the deployment of scales. Journal of Consumer Psychology.

du Plessis, Christilene, Serena D’Hooge and Steven Sweldens, “The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes,” Journal of Consumer Research, conditionally accepted.

Katrijn Gielens, Marnik Dekimpe, Anirban Mukherjee, and Kapil R. Tuli (2023), “The Future of Private Label Markets: A Global Convergence Approach,” International Journal of Research in Marketing, 40 (1), 248-267.

Hagtvedt, Henrik and Sandeep R. Chandukala (2023), “Immersive Retailing: The In-Store Experience,” Journal of Retailing, 99(4), 505-517.

Jang, Minkwang and Oleg Urminsky (2023), “Cross-Period Impatience: Subjective Financial Periods Explain Time-Inconsistent Choices,” Journal of Consumer Research, 50 (4), 787–809. Ferber Award Winner, 2024 

Madan, Shilpa, Anyi Ma, Neeraj Pandey, Aneeta Rattan, and Krishna Savani (2023), “Support for Increasing the Minimum Wage: Role of Fixed-Growth Mindsets,” Journal of Experimental Psychology: General.

Madan, Shilpa, Krishna Savani, and Constantine Katsikeas (2023), “Privacy please: Power distance shapes consumers’ responses to data breaches,” Journal of International Business Studies.

Madan, Shilpa, Gita V. Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie K. John et al (2023). “Reaching for rigor and relevance: better marketing research for a better world,” Marketing Letters.
•    Lead article in the issue
 

Sungkyun Moon, Kapil R. Tuli, and Anirban Mukherjee (2023), “Does Disclosure of Advertising Spending Help Investors and Analysts?” Journal of Marketing, 87 (3), 359-382.