Research Publications in 2023

Journal Articles

du Plessis, Christilene, Serena D’Hooge and Steven Sweldens, “The Science of Creating Brand Associations: A Continuous Trinity Model Linking Brand Associations to Learning Processes,” Journal of Consumer Research, conditionally accepted.

Sungkyun Moon, Kapil R. Tuli, and Anirban Mukherjee (2023), “Does Disclosure of Advertising Spending Help Investors and Analysts?” Journal of Marketing, 87 (3), 359-382.

Katrijn Gielens, Marnik Dekimpe, Anirban Mukherjee, and Kapil R. Tuli (2023), “The Future of Private Label Markets: A Global Convergence Approach,” International Journal of Research in Marketing, 40 (1), 248-267.

Hagtvedt, Henrik and Sandeep R. Chandukala (2023), “Immersive Retailing: The In-Store Experience,” Journal of Retailing, 99(4), 505-517.