2011
Research Publications in 2011
Journal Articles
Simon LACEY, Henrik HAGVEDT, Vanessa PATRICK, Amy ANDERSON, Randall STILLA, Gopikrishna DESHPANDE, Hu XIAOPING, Joao SATO, Karempudi Srinivas REDDY, and Krish SATHIAN (2011), "Art for Reward’s Sake: Visual Art Recruits Ventral Striatum", NeuroImage, 55, 420-433
David B. MONTGOMERY and C.A. RAMUS (2011), "Calibrating MBA Job Preferences for the 21st Century", Academy of Management: Learning and Education, 10, 1, 9-26
Anirban MUKHERJEE and Vrinda KADIYALI (2011), "Modeling Multichannel Home Video Demand in the U.S. Motion Picture Industry", Journal of Marketing Research, 12/2011, 48, 6
Sundar G. Bharadwaj, Kapil R. Tuli, and Andre Bonfrer (2011), “The Impact of Brand Quality on Shareholder Wealth,” Journal of Marketing, 75 (5), 88-104, (Equal Contribution)
