2022
Research Publications in 2022
Journal Articles
Chandukala, Sandeep R., Srinivas K. Reddy, and Yong-Chin Tan (2022), “How Augmented Reality Can – and Can’t – Help Your Brand,” Harvard Business Review, digital article, 29 March, 2022.
Chang, Hannah H., Anirban Mukherjee, and Amitava Chattopadhyay (2022), “More Voices Persuade: The Attentional Benefits of Voice Numerosity,” Journal of Marketing Research, forthcoming
Cyrus-Lai, Wilson, Warren Tierney, Christilene du Plessis, My Nguyen*, Michael Schaerer and Eric Luis Uhlmann (2022), “Avoiding Bias in the Search for Implicit Bias,” Psychological Inquiry, 33 (3), 203– 212 [*PhD student co-author]
Han, Jin K., Yung Kyun Choi, and Sangman Han (2022), "The Future of Marketing & Advertising in Asia," Journal of Business Research, Vol. 149 (October), 1016-1017.
Han, Sangman, Jin K. Han, Il Im, S.I. Jung, and J.W. Lee (2022), "Mapping Consumer’s Cross-Device Usage for Online Search: Mobile- vs. PC-based Search in the Purchase Decision Process," Journal of Business Research, Vol 149 (March), 387-399.
Han, Yoonju, Sandeep R. Chandukala, and Shibo Li (2022), "Impact of Different Types of In-Store Displays on Consumer Purchase Behavior," Journal of Retailing, 98(3), 432-452.
Linyi Li, Shyam Gopinath, and Stephen J. Carson. "History Matters: The Impact of Online Customer Reviews Across Product Generations." Management Science 68, no. 5 (2022): 3878-3903.
Madan, Shilpa, Shankha Basu, Sharon Ng, and Krishna Savani (2022), “The Breadth of Normative Standards: Consequences for Consumers, Brands, and Organizations,” Organizational Behavior and Human Decision Processes.
• Young Scholar winner at the Advances in Cultural Psychology Pre-conference at SPSP 2020.
Madan, Shilpa, Krishna Savani, and Gita Johar (2022), “How you look is who you are: The Appearance Reveals Character Lay Theory Increases Support for Facial Profiling,” Journal of Personality and Social Psychology.
• Select coverage: Character & Context, Roanoke Times, NewsCentral, eJourno, VT Daily, Pamplin Pulse
Mehdi Nezami, Kapil R. Tuli, and Shantanu Dutta (2022), “Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective,” Journal of Academy of Marketing Science, Forthcoming
Mooi, Erik, Ernst C. Osinga, and Carlos D. Santos (2022), "Collaboration Scope and Product Innovation in B2B Markets: Are There Too Many Cooks or Is It the Customer Who Spoils the Broth?," European Journal of Marketing, 56(3), 899-921.
Tan, Yong-Chin, Sandeep R. Chandukala, and Srinivas K. Reddy (2022), “Augmented Reality in Retail and its Impact on Sales,” Journal of Marketing, 86 (1), 48-66.
