2022
Research Publications in 2022
Journal Articles
Chandukala, Sandeep R., Srinivas K. Reddy, and Yong-Chin Tan (2022), “How Augmented Reality Can – and Can’t – Help Your Brand,” Harvard Business Review, digital article, 29 March, 2022.
Chang, Hannah H., Anirban Mukherjee, and Amitava Chattopadhyay (2022), “More Voices Persuade: The Attentional Benefits of Voice Numerosity,” Journal of Marketing Research, forthcoming
du Plessis, Christilene, My Hoang Bao Nguyen, Trevor Foulk and Michael Schaerer, “Relative Power and Interpersonal Trust,” Journal of Personality and Social Psychology, forthcoming
Han, Yoonju, Sandeep R. Chandukala, and Shibo Li (2022), "Impact of Different Types of In-Store Displays on Consumer Purchase Behavior," Journal of Retailing, 98(3), 432-452.
Linyi Li, Shyam Gopinath, and Stephen J. Carson. "History Matters: The Impact of Online Customer Reviews Across Product Generations." Management Science 68, no. 5 (2022): 3878-3903.
Madan, Shilpa, Shankha Basu, Sharon Ng, and Krishna Savani (2022), “The Breadth of Normative Standards: Consequences for Consumers, Brands, and Organizations,” Organizational Behavior and Human Decision Processes.
• Young Scholar winner at the Advances in Cultural Psychology Pre-conference at SPSP 2020.
Madan, Shilpa, Krishna Savani, and Gita Johar (2022), “How you look is who you are: The Appearance Reveals Character Lay Theory Increases Support for Facial Profiling,” Journal of Personality and Social Psychology.
• Select coverage: Character & Context, Roanoke Times, NewsCentral, eJourno, VT Daily, Pamplin Pulse
Mehdi Nezami, Kapil R. Tuli, and Shantanu Dutta (2022), “Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective,” Journal of Academy of Marketing Science, Forthcoming
Mooi, Erik, Ernst C. Osinga, and Carlos D. Santos (2022), "Collaboration Scope and Product Innovation in B2B Markets: Are There Too Many Cooks or Is It the Customer Who Spoils the Broth?," European Journal of Marketing, 56(3), 899-921.
Tan, Yong-Chin, Sandeep R. Chandukala, and Srinivas K. Reddy (2022), “Augmented Reality in Retail and its Impact on Sales,” Journal of Marketing, 86 (1), 48-66.
