2010

Research Publications in 2010

"An interview with Vinita Bali, MD and CEO of Britannia India Ltd", by Karempudi Srinivas REDDY, 2010, Marketing Intelligence Review, 52-60

"An Investigation of Value Updating Bidders in Simultaneous Online Art Auctions", by Mayukh DASS, Lynne SEYMOUR, and Srinivas K. REDDY, 2010, Journal of Probability and Statistics

"Disambiguating the Role of Ambiguity in Contrast and Assimilation Effects", by Pui Yee, Michelle LEE and K. SUK, 2010, Journal of Consumer Research

 "Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives", by Michel Tuan PHAM and Hanwen Hannah CHANG, 12/2010, 37, December, Journal of Consumer Research, 626-640

"Ties that Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility", by Kapil TULI, Sundar BHARADWAJ, and Ajay KOHLI, 01/2010, 47, 1, Journal of Marketing Research, American Marketing Association, 36-50, United States Of America

"Tradeoffs and Depletion in Choice", by Jing (Jane) WANG, Nathan NOVEMSKY, Ravi DHAR, and Roy BAUMEISTER, 10/2010, 47, 5, Journal of Marketing Research, 910-919

"Utilization of Business Technologies: Managing Relationship-Based Benefits for Buying and Supplying Firms", by Namwoon KIM, Jae H PAE, Jin K. HAN, and Rajendra Kumar SRIVASTAVA, 04/2010, 39, 3, Industrial Marketing Management, 473-484