2010
Research Publications in 2010
Journal Articles
Karempudi Srinivas REDDY (2010), "An interview with Vinita Bali, MD and CEO of Britannia India Ltd", by Karempudi Srinivas REDDY, Marketing Intelligence Review, 52-60
Mayukh DASS, Lynne SEYMOUR, and Srinivas K. REDDY (2010), "An Investigation of Value Updating Bidders in Simultaneous Online Art Auctions", Journal of Probability and Statistics
Pui Yee, Michelle LEE and K. SUK, (2010). "Disambiguating the Role of Ambiguity in Contrast and Assimilation Effects", Journal of Consumer Research, 36 (5), 890-897
Pham, Michel Tuan and Hannah H. Chang (2010), "Regulatory Focus, Regulatory Fit, and the Search and Consideration of Choice Alternatives," Journal of Consumer Research, 37 (December), 626—640.
Kapil R. Tuli, Sundar G. Bharadwaj, and Ajay K. Kohli (2010), “Ties that Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility,” Journal of Marketing Research, 47 (1), 36-50.
Jing (Jane) WANG, Nathan NOVEMSKY, Ravi DHAR, and Roy BAUMEISTER (2010), "Tradeoffs and Depletion in Choice", Journal of Marketing Research, 10/2010, 47, 5, , 910-919
Kim, Namwoon, Jae H. Pae, Jin K. Han, and Rajendra K. Srivastava (2010), "Utilization of Business Technologies: Managing Relationship-Based Benefits for Buying and Supplying Firms," Industrial Marketing Management, Vol. 39, No. 3 (April), 473-484.
