2021
Research Publications in 2021
Journal Articles
Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, and David Gal (2021), “Marketing Agility: The Concept, Antecedents, and a Research Agenda,” Journal of Marketing, 85 (1), 35-58.
Kim, Junghan and Arun Lakshmanan (2021), “Do Animated Line Graphs Increase Risk Inferences?” Journal of Marketing Research, 58 (3), 595–613.
Kumar, N (2021), Countercyclical Marketing during Recessions, Management and Business Review, forthcoming September.
Kumar, N. and M. Pillutla (2021), “Pay for Performance: When does it Fail?,” Management and Business Review, Winter, 1, 1, 45-52.
Linyi Li, Shyam Gopinath, Steve Carson, “History Matters: The Impact of Online Review Across Product Generations”, Management Science, accepted
Nankadewa, Kevin*, Shilpa Madan*, Krishna Savani, and Hazel Markus (2021), “The Salience of Choice Fuels Independence: Implications for Self-perception, Cognition, and Behavior,” Proceedings of the National Academy of Sciences.
• Select coverage: Harvard Business Review, Science Daily, Mirage News, Medical XPress, VT Daily, Pamplin Pulse
P. Sen, P. Deb and N. Kumar (2021), “The Challenges of Work From Home for Organizational Design,” California Management Review, digital article, 31 July.
Schaerer, Michael, Trevor Foulk, Christilene du Plessis, Min-Hsuan Tu and Satish Krishnan (2021), “Just Because You’re Powerless Doesn’t Mean They Aren’t Out to Get You: Low Power, Paranoia, and Aggression.” Organizational Behavior and Human Decision Processes, 165, 1 – 20.
