2009
Research Publications in 2009
Journal Articles
Jing (Jane) WANG, Nathan NOVEMSKY, and Ravi DHAR (2009) "Anticipating Adaptation to Products", Journal of Consumer Research, 36, 149–159
Ryu, Gangseog and Jin K. Han (2009) "Word-of Mouth Transmission in Settings with Multiple Opinions: The Impact of Other Opinions on WOM Likelihood and Valence," Journal of Consumer Psychology, Vol. 19, No. 3, July, 403-415.
Kapil R. Tuli and Sundar G. Bharadwaj (2009) “Customer Satisfaction and Stock Returns Risk,” Journal of Marketing, 73 (6), 184-197.
HANSSENS, D.M. (Dominique), RUST, R.T. (Roland) and Rajendra Kumar SRIVASTAVA (2009), “Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact” by Journal of Marketing, 73, 115-118
Martha Myslinski TIPTON, Sundar BHARADWAJ, and Diana ROBERTSON (2009), "Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value", Journal of Marketing, American Marketing Association, 211/2009, 73, 6, 27-243
Consumer decision making and aging: Current knowledge and future directions” (2009), YOON, Carolyn C.; COLE, Catherine A.; LEE, Michelle P, Journal of Consumer Psychology, 19 (1), 2-16.
COLE, Catherine A.; LEE, Michelle P.; YOON, Carolyn C..(2009). An integration of perspectives on aging and consumer decision making”, Journal of Consumer Psychology, 19 (1), 35-37.
Jing (Jane) WANG, Shane FREDERICK, Nathan NOVEMSKY, Ravi DHAR, and Stephen NOWLIS (2019), "Opportunity Cost Neglect", Journal of Consumer Research, 36, (4), 553-561.
Han, Jin K., Seh Woong Chung, and Yong Seok Sohn (2009), "Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?", Journal of Marketing, Vol. 73, No.4, July, 97-108.
Ryu, Gangseog and Jin K. Han (2009), "Word-of Mouth Transmission in Settings with Multiple Opinions: The Impact of Other Opinions on WOM Likelihood and Valence," Journal of Consumer Psychology, Vol. 19, No. 3, July, 403-415.
Cathy Yi CHEN (2009), "Who I Am and How I Think: The Impact of Self-Construal on the Roles of Internal and External Reference Prices in Price Evaluations", Journal of Consumer Psychology, 07/2009, 19, 3, 416-426
