2009

Research Publications in 2009

"Anticipating Adaptation to Products", by Jing (Jane) WANG, Nathan NOVEMSKY, and Ravi DHAR, 2009, 36, Journal of Consumer Research

"Customer Satisfaction and Stock Returns Risk", by Kapil TULI and Sundar BHARADWAJ, 11/2009, 73, 6, Journal of Marketing, American Marketing Association, 184-197

“Marketing Strategy and Wall Street: Nailing Down Marketing’s Impact” by HANSSENS, D.M. (Dominique), RUST, R.T. (Roland) and Rajendra Kumar SRIVASTAVA, 2009, 73, Journal of Marketing,115-118

"Regulatory Exposure of Deceptive Marketing and its Impact on Firm Value", by Martha Myslinski TIPTON, Sundar BHARADWAJ, and Diana ROBERTSON, 11/2009, 73, 6, Journal of Marketing, American Marketing Association, 227-243, United States Of America

"Response to Goldberg, Healey and Hasher, Sternthal and Benezzi", by Catherine A. COLE, Carolyn C. YOON, and Pui Yee, Michelle LEE, 2009, Journal of Consumer Psychology

"Opportunity Cost Neglect in Consumer Choice", by Jing (Jane) WANG, Shane FREDERICK, Nathan NOVEMSKY, Ravi DHAR, and Stephen NOWLIS, 12/2009, Journal of Consumer Research

"Technology Convergence: When Do Consumers Prefer Converged Products to Dedicated Products?", by Jin K. HAN, Seh-Woong CHUNG, and Yong Seok SOHN, 07/2009, 73, July, Journal of Marketing, 97-108

"Who I Am and How I Think: The Impact of Self-Construal on the Roles of Internal and External Reference Prices in Price Evaluations", by Cathy Yi CHEN, 07/2009, 19, 3, Journal of Consumer Psychology, 416-426

"Word-of Mouth Transmission in Settings with Multiple Opinions: The Impact of Other Opinions on WOM Likelihood and Valence", by Gangseog RYU and Jin K. HAN, 07/2009, 19, 3, Journal of Consumer Psychology, 403-415