2025
- Overview
- Faculty
- PhD Programme
- Recent Research Publications
- Research Seminars
- SMarketing
- Undergraduate Marketing Major
- Visiting Faculty
- Overview
- Faculty
- PhD Programme
- Recent Research Publications
- Research Seminars
- SMarketing
- Undergraduate Marketing Major
- Visiting Faculty
Research Publications in 2025
Journal Articles
Shirley (Lijun) Zhang, Thomas Allard, David Hardisty, and Shane Wang (2025), “The Charity Capacity Curse,” Forthcoming at Journal of Consumer Psychology.
Zhang, Kuangjie, Thomas Allard, Nidhi Agrawal, and Rajesh Bagchi (2025), “The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotions Effectiveness,” Forthcoming at Journal of Marketing Research.
