2025

Research Publications in 2025

Journal Articles

Zhang, Shirley (Lijun), Thomas Allard, David Hardisty, and Shane Wang (2025), “The Charity Capacity Curse,” Forthcoming at Journal of Consumer Psychology.

Zhang, Kuangjie, Thomas Allard, Nidhi Agrawal, and Rajesh Bagchi (2025), “The Token-Effort Effect: Trivial Redemption Effort Increases Price Promotions Effectiveness,” Forthcoming at Journal of Marketing Research.

Mah, Suyun, Rebecca J. Slotegraaf, and Girish Mallapragada (2025), “Temporal Patterns of New Product Introductions and IPO Value: The Importance of Recency, Dispersion, and Asymmetry,” Journal of Marketing, Forthcoming.

Sheetal, Abhishek, Shilpa Madan, Rui Ling Lee, Krishna Savani (forthcoming), “What values best distinguish the world's cultures? The machine learning-based cultural values inventory,” PNAS Nexus.

Thompson, Debora V., Amna Kirmani, Rebecca Hamilton, Andy Li, Christilene du Plessis, Daniel Fernandes, Guillaume Johnson, Brent McFerran, Jian Ni, Vladimir Pavlov, Francine Petersen, Lisa Scheer, Yan Vieites, Keith Wilcox l (forthcoming), “Cycles of inequality in the marketplace: Insights from macro, marketer, and consumer perspectives,” International Journal of Research in Marketing.

Madan, Shilpa, Krishna Savani, and Gita V. Johar (forthcoming), “Over-reliance on aesthetics? The appearance-reveals-character lay theory increases consumers’ devaluation of unattractive produce,” International Journal of Research in Marketing. 

Madan, Shilpa, Krishna Savani, Pranjal Mehta, Desiree Phua, Ying-Yi Hong, and Michael Morris (in-press), “Stress Reactivity and Sociocultural Learning: More Stress-Reactive Individuals are Quicker at Learning Sociocultural Norms from Experiential Feedback,” Journal of Personality and Social Psychology. 

Zamudio, Cesar, Suyun Mah, and Vanitha Swaminathan (2025), “Old Signals, New Era: Reconsidering How Customer Satisfaction and Employee Satisfaction Impact Shareholder Wealth,” Journal of Academy of Marketing Science, Forthcoming.