2020
Research Publications in 2020
Journal Articles
Jung K. Kim and Yumi Koh, “Pretrial Justice Reform and Property Crime: Evidence from New Jersey,” Applied Economics (forthcoming) https://doi.org/10.1080/00036846.2020.1808579
Karaman, Hülya, “Online Review Solicitations Reduce Extremity Bias in Online Review Distributions and Increase Their Representativeness”, Management Science, forthcoming (PDF)
Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, and David Gal (2020), “Marketing Agility: The Concept, Antecedents, and a Research Agenda,” Journal of Marketing, Forthcoming.
Kumar, N. and K. Pauwels (2020), “Don’t Cut Your Marketing Budget in a Recession,” Harvard Business Review, digital article, 14 August, 2020.
Lim, Leon Gim, Kapil R. Tuli, and Rajdeep Grewal (2020), “Customer Satisfaction and its Impact on the Future Costs of Selling,” Journal of Marketing, 84(4), 23-44.
Madan, Shilpa, Kevin Nanakdewa, Krishna Savani, and Hazel Markus (2020), “Salience of Choice: Good for the Individual, Not So Much for the Society,” Current Directions in Psychological Science.
• Media coverage: Psychology Today
• Top 10% of all research outputs scored by Altmetric
Valarie A. Zeithaml, Bernard J. Jaworski, Ajay K. Kohli, Kapil R. Tuli, Wolfgang Ulaga, and Gerald Zaltman (2020), “A Theories-in-Use Approach to Building Marketing Theory,” Journal of Marketing, 84 (1), 32-51.
