2017
Research Publications in 2017
Journal Articles
Chandukala, Sandeep R., Jeffrey P. Dotson and Qing Liu (2017), "An Assessment of When, Where and Under What Conditions In-Store Sampling is Most Effective," Journal of Retailing, 93 (4), 493-506.
Emanuel, Bayer, Kapil R. Tuli, and Bernd Skiera (2017), “Do Disclosures of Customer Metrics Lower Investors’ and Analysts’ Uncertainty, But Hurt Firm Performance?” Journal of Marketing Research, 54 (2), 239-259. (First two authors, Equal Contribution)
Ghosh, Dipanjan, Andrew Olewnik, Kemper Lewis, Junghan Kim, and Arun Lakshaman (2017), “Cyber-Empathic Design: A Data-Driven Framework for Product Design,” Journal of Mechanical Design, 139 (9), 1–12.
* Honorable Mention of the 2017 JMD Editors' Choice Award
Han, Yoonju, Sandeep R. Chandukala and Hai Che, (2017) “Exchange and Refund of Complementary Products,” Marketing Letters, 28(1), 113-125.
Lin, Stephanie C., Julian J. Zlatev, and Dale T. Miller (2017), “Moral Traps: When Self-serving Attributions Backfire in Prosocial Behavior,” Journal of Experimental Social Psychology, 70, 198-203.
Lobschat, Lara, Ernst C. Osinga, and Werner Reinartz (2017), “What Happens Online Stays Online? - Segment-Specific Online and Offline Effects of Banner Advertisements,” Journal of Marketing Research, 54(6), 901-913.
Mukherjee, Anirban, and Vrinda Kadiyali. “The Competitive Dynamics of New DVD Releases.” Management Science, forthcoming.
