Srinivas K. REDDY
Education
1986 |
Ph.D. in Business |
1982 |
MPhil in Business |
1976 |
MBA |
1974 |
Bachelor of Science |
Current Position(s) Held
2022-Now |
Professor Emeritus of Marketing |
2009- 2021 |
Professor of Marketing |
2013-2018 |
Area Coordinator of Marketing |
2009- 2013 |
Associate Dean (General Management Programmes) |
Awards, Recognition and Honors
2015 |
Winner, Teaching Excellence in Executive Development |
2015 |
Winner, EFMD Case Competition (Category: Inclusive Business Models: CASE:Gillette's "Shave India Movement": Razor Sharp against the Stubble). |
2015 |
Runner-up Award, Emerald Emerging Markets Case Competition (CASE: Gillette’s “Shave India Movement”: Razor Sharp against the Stubble). |
2014 |
MBA Teaching Excellence Award |
2015 |
Nominated for Teaching Excellence in Executive Development (one of 3 at SMU) |
2014 |
Nominated for Teaching Excellence in Executive Development (one of 3 at SMU) |
2010 |
Chief Marketing Officer (CMO) Asia's Best Professor in Marketing |
2007-2008 |
IBM SUR grant for studying Innovation Conversion |
2005 |
Nominated for the MBA Teacher of the Year |
2005 |
Consortium Faculty, AMA Doctoral Consortium |
2002 |
Nominated for the MBA Teacher of the Year |
2002 |
Consortium Faculty, AMA Doctoral Consortium |
2001 |
Winner of the Donald R. Lehmann Award for the Outstanding Dissertation Based Article in Marketing Research published in Journal of Marketing or Journal of Marketing Research. |
2000 |
Nominated for the MBA Teacher of the Year |
1999 |
Nominated for the MBA Teacher of the Year |
1999 |
Consortium Faculty, AMA Doctoral Consortium |
1987 |
Consortium Faculty, AMA Doctoral Consortium |
Research Interests
Branding Innovation and New Product Development, Online Auctions and Bidder Behaviour |
Selected Journal Articles (Referred)
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Books and Monographs (Authored or Co-authored)
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